Industry leading automotive CRM and marketing provider, eLEAD CRM, announced today the latest release of AutoPilot, it’s state-of-the-art service marketing solution. AutoPilot gives auto dealers the power to increase customer retention and loyalty through targeted reminders, defector prevention, recovery and follow-up campaigns. Cross-media triggers, such as live calls, email, direct mail and text messages for each targeted service campaign are customized to dealer’s specification on any DMS event.
“It’s the culmination of 15 years of Call Center experience that enables us to make live calls this effectively and inexpensively, yet still give dealers the highest level of customization,” stated Brent Hulsey, Fixed Ops Marketing Director for eLEAD CRM. “Recent changes to our automotive service software and live call integration has taken the ability to retain and reactivate service customers to a whole new level.”
After the vehicle sale, AutoPilot’s new 8-phase Defector Prevention campaign coordinates efforts from eLEAD’s Call Center and the dealership’s service advisors to ensure every possible service customer is preserved and their customer lifecycle is properly maintained and executed. Service campaign results are constantly monitored in a robust, yet easy-to-use reporting system by automotive service experts. The key benefit to dealers is the ability to maximize every service opportunity by effectively triggering campaigns to the right customer, at the right time, as well as the flexibility to control and modify live calls during all phases of each campaign.
For a product demo or additional information on eLEAD’s automotive service marketing solution visit AutoPilot
For more information visit www.eleadcrm.com, www.eleadcrmblog.com.