03/05/2014
ELEAD1ONE expands their best-in-class dealership software solutions to include ELEAD LoyaltyLink, a mobile application for customer marketing and retention

DALLAS (March 5, 2014) – ELEAD1ONE, the leading provider of virtual BDC, CRM and complete retail solutions for auto dealers, announces the launch of ELEAD LoyaltyLink, a consumer-facing mobile app that provides service-driven updates and sales-based marketing solutions, along with a dealership-driven reward and incentive program.  ELEAD LoyaltyLink promises to provide auto dealers a quick and effective way of delivering targeted messages to tech-savvy customers on mobile devices.

Through ELEAD LoyaltyLink, customers are instantly connected with up-to-date service and vehicle history information, built-in service reminders, vehicle-specific incentives and coupons, and the ability to schedule service appointments that push into the dealers’ DMS in real time. Best of all, the customer accumulates loyalty points tailored to a customized dealership-driven incentive program designed to retain the customer for all their service needs and future car purchases.

“17 percent of mobile subscribers use apps, and this is forecasted to grow at almost 30 percent each year, reaching 4.4 billion by 2017.  Most dealers have yet to embrace a mobile marketing strategy that will capitalize on this growing industry in a multi-faceted manner,” stated Bill Wittenmyer, partner of ELEAD1ONE, a division of Data Software Services, L.L.C.  “ELEAD LoyaltyLink seamlessly integrates the dealers’ existing CRM system with their loyalty program to provide the most powerful marketing and retention platform for the largest profit center of a dealership – the service drive.”

This innovative tool also provides users access to a barter-free buying experience by providing 100% transparency throughout the buying process.  Customers can appraise their trade, search the current dealership inventory for a vehicle of interest and submit retail or lease offers – all from one easy-to-use application.  ELEAD LoyaltyLink is fully integrated with ELEAD CRM to record all communication inside the customer record.

ELEAD LoyaltyLink is compatible with both iOS and Android platforms.