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Automotive Digital Marketing

Brand Loyalty and Dealership Customer Service

The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty – which you would think should be great for dealers – and, to some degree, it is.

But think for a just a second here, does your OEM really care whether your customer stays loyal to your dealership? If you answered “No,” you are 100% correct. While manufacturers like dealers to treat their customers well, and build a loyal base, it really doesn’t matter to them whether your customers buy and service their vehicles with you, or any other franchise store, as long as that customer stays loyal to the brand.

That’s reality, folks. Those CSI surveys are only important to the manufacturer because they want to ensure customer stays loyal to THEIR brand, not yours. And there’s a critical difference between the two. Read More

ELEAD1ONE 3birds Marketing Predictive Modeling

3 Birds Marketing, a two-time Inc. 5000-ranked automotive digital marketing company partners with ELEAD1ONE, the benchmark in automotive software. The partnership will pair 3 Birds’ powerful integrated marketing, analytics platform, and revolutionary predictive modeling solution with the comprehensive ELEAD1ONE dealer-focused suite of services.

The combined offering enables automotive retailers to quarterback integrated, data-driven communications throughout the entire consumer lifecycle, generating superior results across key digital channels and traditional touchpoints while creating cost- and time-saving efficiencies within their store. Read More

Dealership Facebook Newsfeed Change

It’s the uproar that most online marketers were anticipating, yet didn’t know how they would adjust until it occurred. We’re almost two months into latest algorithm changes that affect your Facebook newsfeed, and while the return to individual-created content versus branded content implication is in full swing, some brands have been slower to adjust.

The issue – the number one social network, Facebook, announced on its blog in late June the unleashing of its most recent algorithm change, which places more of an emphasis on posts circulated by friends and family, pushing down posts by businesses and brands. Read More

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