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Bill Wittenmyer

Potential buyers are spending more time online and less on dealership lots in the hunt for their ideal vehicle. In an era of immediate gratification, consumerism via the web and mobile devices, it’s increasingly likely that if your dealership doesn’t have exactly the vehicle (model, color, options, etc.) consumers want at the moment they’ve decided they’re in market, they’ll move on. Dealer Marketing Magazine turned to Bill Wittenmyer, Partner at ELEAD1ONE for a look at what auto dealerships need to do to improve their inventory strategy and processes.

This informative article answers key questions such as:

  • What trends should auto dealers will have the biggest impact on inventory management in 2017?
  • How have changes in the pace of new-vehicle sales impacted inventory strategies?
  • Are shoppers with a fixed car and price in mind changing the inventory balance between new and pre-owned?
  • What new and emerging inventory management technologies will be most important for the industry?

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Key Takeaways from ELEAD1ONE’S Bill Wittenmyer:

  • It is crucial that inventory selection in the selling process is well communicated with internal teams, and focused on with each business opportunity.
  • With the majority of decision-making done during the research phase, the solution is to present consumers alternative selections in your digital strategy, as opposed to guessing the inventory mix on any given day. Options are always better than obligations and limitations.
  • Data and execution are the most important new technologies that will be beneficial to auto dealers. Dealers have their choice of some great technologies, but it’s about actually using data to execute your strategy and achieving sales goals.
  • The most important area a dealer can control, maximize their opportunity, and limit the liability is in the turn of that inventory and taking advantage of low floor-plan cost by moving it quickly.

Learn how the latest auto dealership software helps drive sales and increase inventory turn. Request a demo and consultation with an automotive technology expert today.

 

Awarding Medals Before They've Gone to Battle

I have noticed a change in the last few years of the mindset established during the onboarding process with new employees. A sense of entitlement and accomplishment creeps in before the employee pencils their first deal or sets up their desk — if they are lucky enough to have a desk in the first place. I remember sharing a desk with a bunch of other new hires until I had earned the right to have my own workspace. And, please do not tell me it’s this generation or Millennials because I refuse to allow these fine people to be categorized that way, or in any way.

Let’s assume that anyone hired is qualified; the assumptions, however, should stop there. Managers face enough challenges with new recruits and retaining employees; we shouldn’t make it more complicated by anointing people before they even know your culture, your unique skill sets, and processes, the “go to” people in the organization or have produced a single thing. Read More

Customer Perception vs. Reality

Update: Bill Wittenmyer, Partner at ELEAD1ONE, joined Auto Dealer Live September 1, 2016, for a discussion based on the actual reality of the customer experience versus the perception. The discussion centers around Wittenmyer’s article, “Perception versus Reality: An In-depth Look at Consumer Perception.” The article appeared in the Summer edition of Hotline, the official newsletter of Canada’s Trillium Automobile Dealers Association.

 

The first five seconds of any exchange can make or break the experience for the customer. Whether it’s over the phone, chat, or in person —  how your sales, service, and BDC team acknowledge your customers creates the foundation for the very trust that will lead to a purchase.   Read More