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Bill Wittenmyer

Dealership's Most Important Person

Who is your dealership’s most important person? Every time I ask this question I get different answers ranging from the dealer, to various members of management, or even that top salesperson tearing up the sales board, but very rarely – if ever – do I get the right answer.

Why? Because most don’t even think about this employee who is typically the lowest paid, perhaps youngest, and, to top it off, is quite often a part-time employee.

Your Dealership’s Most Important Person (Drumroll, please)

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Communication_glue_teams_together

One very important thing some leaders fail to realize is that communication is the glue that holds teams together. Too often managers get so caught up in administrative tasks, reports and other duties they tend to ignore their team. As a result, team members feel left out and ignored, perhaps even unimportant.

And, while that same manager can send a million emails, text messages, Slack messages, and every other form of communication available using today’s digital technology, their team can still feel left out and disconnected, regardless of how many messages are sent. Read More

With competition at an all-time high and sales margins shrinking more and more each month, no dealership can afford to ignore inbound call handling. In this eye-opening one-hour webinar recording, Bill Wittenmyer of ELEAD1ONE shares strategies, tips and tricks to improve inbound call handling performance and convert more valuable phone leads into appointments.

 

Spending Time, Wasting Time

In an ironic twist, as leaders, we spend more time, wasting time on items that keep us from moving the needle. The 525,600 minutes in a year sounds like a massive amount of time, yet as we plow through our to-do lists, it may feel like chunks of time just perish into thin air. As leaders we can move mountains for our team to help them achieve, and make the unthinkable idea a reality.  But no pile of money can buy us an extra hour or two or five to lengthen our day to accomplish all that we want for ourselves and our team.

How Are We Spending Our Time?

The typical company leader spends 30% of their time in emails.  The other 70% of their time is spread across a variety of tasks from development to human resource issues and of course, sales. An informal study published a few years ago offered these five areas of focus for leaders in any industry.

  • Developing Strategy – what are our dealership financial goals and how will my team reach them?
  • Communication – your team cannot effectively reach the goals established if you as a leader have not communicated them effectively.  Communication needs to be consistent. It also needs to be swift when course corrections are needed.
  • Establishing and Creating a Culture – In short, we’re talking hiring. Finding the right people for your culture, and placing them in the right positions, so your employees are successful in executing the ultimate vision.
  • Assistance – Removing obstacles that prevent success reaffirms your commitment to your team’s success individually and for the dealership.  Assistance also comes with the understanding that “help” can come in the form of knowing when to get out of your team’s way.
  • Resources – Providing the resources needed to make your team’s jobs easier, and your efforts highly organized for effective customer follow-up and measurement.

Think about how these key areas fit into the dealership setting.  While being busy can be seen as a blessing for dealer leaders, it can cause us to lose focus on our primary job – to lead. Bill Wittenmyer, Partner at ELEAD1ONE, explains the key to maintaining focus on what matters. The shift minimizes time spent on minutiae that can keep you and your team from meeting their goals in his March 2017 AutoSuccess editorial “Spending Time, Wasting Time.”

Key Takeaways:

  • Tangible approaches to prioritizing your time to reinforce goals that need to be met
  • How fixating on reporting can be a hindrance not a help.
  • Waiting for the absolute perfect dealership tool can hold your team back from realizing success

Prioritizing your time allows you to be a better leader for the people who seek your guidance and direction. For tools, tips, and time hacks to help you save time, read the full article published in the March 2017 edition of AutoSuccess Magazine here.

Wittenmyer tips to new independent dealership owners

So you’ve made the leap into dealer ownership. You’re letting the entrepreneurial spirit drive you to be your own boss, and what better place for that energy than the automotive industry. Only time can answer the nerve-wracking questions that keep most new owners awake every night:

·         Who will buy from my dealership?

·         Did I choose the right location?

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