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car sales

Sales Manager Superstitions

Back in 1998, while I was selling cars at a small Chevrolet dealership in Georgia, we had a daily ritual known as a lot party. This “party” consisted of completely rearranging the lot by moving different types of vehicles to the front line to draw the attention of potential customers. After the cars were moved and lined up precisely, the process of blowing up exactly 99 red balloons began. I’m not really sure why the number had to be exactly 99, other than the fact that our sales manager was a big fan of the 80’s song, “99 Red Balloons,” by the band Nena. Once the balloons were ready, the salespeople gathered 10 to 15 each and began attaching them to the cars on the lot. I don’t know if this garnered any additional business, but my manager insisted this routine be done every day.

The car business, like baseball, is full of these type superstitions. Read More

blog-Feb-2015-snowpoclypse-v2

Thousands of dealerships have been affected by this year’s massive snowstorms. They have been faced with the decision to either close or ask their staff to work remotely. Even if your business needs to close for a day or two, your CRM’s Mobile App and web-based functionality should allow you to complete activities away from your desk. Here are a few tips to keep you and your team productive and the sales pipeline full.

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A Corporate Review by Bloomberg US will air it’s segment on ELEAD1ONE on December 20, 2014 at 5:30pm ET. Corporate Review provides its viewers an in depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world. Don’t miss this interview with ELEAD1ONE Partner, Bill Wittenmyer, where he will discuss today’s automotive industry challenges and solutions and what the future holds for auto dealers. You can check your local listings here www.bloomberg.com/tv/channel-finder/.

As automotive shopping habits are evolving, so are communication and technology. In this workshop, Bill Wittenmyer of ELEAD1ONE discusses how dealerships can use a high-level of consistent phone engagement to influence today’s car shoppers and drive a higher level of sales, service and retention.  Dealers can implement these actionable and measurable learnings for immediate increases in sales and service revenue, customer loyalty and market share.

In case you missed it, you can view the recording of our DelaerOn webinar, “Master Selling Strategies that Immediately Impact Sales and Market Share” here.  During this webinar, you will learn from ELEAD1ONE Regional Vice President, Dan Dillingham, how to empower your team members across every department with modern, high-level engagement tools, better in-store processes and proven sales strategies that have a 100 % focus on increased productivity, customer acquisition, retention and brand loyalty.

Driving Sales Guest Post

Bill Wittenmyer, ELEAD1ONE Partner, was recently featured as a Guest on Driving Sales Blog.  This is part 3 in a three part series from that guest post.  You can find the original post on Driving Sales Here

PART THREE: I Am Loyal to My Dealership For The Great Coffee: Said No Customer Ever.

In the past several months, I have examined and highlighted the important phases of the journey that customers travel; their shopping patterns, their buying experience, and now their ownership period. Arguably, the ownership experience may be the most important phase of the journey. It will determine the likelihood of your customers doing business with you in the service drive, returning to buy additional vehicles from you, and referring their family and friends to you for both. Considering that referrals close at 55% and return customers close at 60%, this ownership period demands attention.

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