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Service Department Marketing

To most consumers, the service department is an area of the dealership that is “off limits,” inconvenient, and intimidating. Add in the fact that most vehicles today are so complicated, the average person has no idea of the inner workings of even the most ordinary things. Dig deeper into the fine points of service department marketing with ELEAD1ONE Partner Bill Wittenmyer in the August issue of Dealer Marketing Magazine.

Bill offers his decades of insight into what dealers can do to maximize the potential of their Fixed Ops department.

  • The most common complaint customers have regarding fixed ops today
  • The most overlooked investment in marketing your service department in the digital space
  • The single most important thing dealers can do to ensure customer retention and loyalty

For more insight into the multi-channel approach in marketing your Service department, read the full article here:  Dealer Marketing Magazine Article

Participating dealers can use iMR match service lane funds for SERVICE1ONE Online Scheduler powered by ELEAD1ONE

ATLANTA, GA – July 19, 2016 – ELEAD1ONE, the benchmark in automotive marketing, sales, and service retention platforms, announces that General Motors approved the company as an online service schedule vendor for its dealer’s digital marketing sites, as well as parts iMR (inMarketRetail) reimbursement. All GM dealers who are part of this program can now use iMR funds for the SERVICE1ONE Online Scheduler solution, allowing consumers to shop for repair services and schedule appointments anytime, anywhere. Read More

Failing to remember to bring leftovers for lunch, I ventured out in search of my favorite food — fried chicken. I have two very popular and nationally known fast food restaurants I frequent to fill my craving. Recently, the experiences I had at each restaurant were vastly different. Such a night and day difference in fact, that it led me to ponder upon why that was the case.

My first visit was to — let’s call it Chicken House 1. Chicken House 1 typically has excellent food (ok, maybe not healthy food, but really tasty food). As I enter their parking lot, I immediately notice there are a good number of cars in the drive-thru line already ahead of me– probably 5 or so. I debated on leaving and going to some other restaurant but decided against it as I was already there and was close to the office. Big mistake! Immediately after filing into the drive-thru line, several other cars pull in behind me. I am now completely stuck in line and can’t back out of my error. We sat, and sat, and sat for at least 20 minutes, with no progress in sight.

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ELEAD1ONE and MyDealerLot (MDL) Announce Strategic Partnership for RFID Guest Recognition

Atlanta, GA – April 21, 2016 – The most intelligent and intuitive dealership software available in today’s automotive market, ELEAD1ONE announces a strategic partnership with MyDealerLot ‘s (MDL). The recent partnership enables Radio Frequency Identification (RFID) technology to operate seamlessly within the ELEAD1ONE system, including its fixed operation management platform, SERVICE1ONE.

As an MDL certified deployment partner, ELEAD1ONE is now able to offer its clients guest recognition software proven to improve customer CSI, retention, and incremental unit sales through personalized welcoming and service – from service write-ups to vehicle delivery.

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AWA Awards 2016

Atlanta, GA – April 22, 2016 – The leader in automotive CRM, customer contact management, and service drive technology, ELEAD1ONE received two 2016 Automotive Website Awards (AWA) before the opening of the National Automobile Dealer Association Convention and Expo. These awards mark the seventh and eighth awards presented to ELEAD1ONE in 2016. Read More

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