ELEAD1ONE BLOG

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Brand Loyalty and Dealership Customer Service

The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty – which you would think should be great for dealers – and, to some degree, it is.

But think for a just a second here, does your OEM really care whether your customer stays loyal to your dealership? If you answered “No,” you are 100% correct. While manufacturers like dealers to treat their customers well, and build a loyal base, it really doesn’t matter to them whether your customers buy and service their vehicles with you, or any other franchise store, as long as that customer stays loyal to the brand.

That’s reality, folks. Those CSI surveys are only important to the manufacturer because they want to ensure customer stays loyal to THEIR brand, not yours. And there’s a critical difference between the two. Read More

With competition at an all-time high and sales margins shrinking more and more each month, no dealership can afford to ignore inbound call handling. In this eye-opening one-hour webinar recording, Bill Wittenmyer of ELEAD1ONE shares strategies, tips and tricks to improve inbound call handling performance and convert more valuable phone leads into appointments.

 

Spending Time, Wasting Time

In an ironic twist, as leaders, we spend more time, wasting time on items that keep us from moving the needle. The 525,600 minutes in a year sounds like a massive amount of time, yet as we plow through our to-do lists, it may feel like chunks of time just perish into thin air. As leaders we can move mountains for our team to help them achieve, and make the unthinkable idea a reality.  But no pile of money can buy us an extra hour or two or five to lengthen our day to accomplish all that we want for ourselves and our team.

How Are We Spending Our Time?

The typical company leader spends 30% of their time in emails.  The other 70% of their time is spread across a variety of tasks from development to human resource issues and of course, sales. An informal study published a few years ago offered these five areas of focus for leaders in any industry.

  • Developing Strategy – what are our dealership financial goals and how will my team reach them?
  • Communication – your team cannot effectively reach the goals established if you as a leader have not communicated them effectively.  Communication needs to be consistent. It also needs to be swift when course corrections are needed.
  • Establishing and Creating a Culture – In short, we’re talking hiring. Finding the right people for your culture, and placing them in the right positions, so your employees are successful in executing the ultimate vision.
  • Assistance – Removing obstacles that prevent success reaffirms your commitment to your team’s success individually and for the dealership.  Assistance also comes with the understanding that “help” can come in the form of knowing when to get out of your team’s way.
  • Resources – Providing the resources needed to make your team’s jobs easier, and your efforts highly organized for effective customer follow-up and measurement.

Think about how these key areas fit into the dealership setting.  While being busy can be seen as a blessing for dealer leaders, it can cause us to lose focus on our primary job – to lead. Bill Wittenmyer, Partner at ELEAD1ONE, explains the key to maintaining focus on what matters. The shift minimizes time spent on minutiae that can keep you and your team from meeting their goals in his March 2017 AutoSuccess editorial “Spending Time, Wasting Time.”

Key Takeaways:

  • Tangible approaches to prioritizing your time to reinforce goals that need to be met
  • How fixating on reporting can be a hindrance not a help.
  • Waiting for the absolute perfect dealership tool can hold your team back from realizing success

Prioritizing your time allows you to be a better leader for the people who seek your guidance and direction. For tools, tips, and time hacks to help you save time, read the full article published in the March 2017 edition of AutoSuccess Magazine here.

Wittenmyer tips to new independent dealership owners

So you’ve made the leap into dealer ownership. You’re letting the entrepreneurial spirit drive you to be your own boss, and what better place for that energy than the automotive industry. Only time can answer the nerve-wracking questions that keep most new owners awake every night:

·         Who will buy from my dealership?

·         Did I choose the right location?

Read More

Fixed Operations at DigitalDealer22

Profit-generating strategies for fixed operations has been a hot topic for auto dealers this year. As dealers from the across the United States poured into Tampa for Digital Dealer 22 – the premier automotive retail industry event of the Spring – ELEAD1ONE’s all-in-one core platform GRAVITY and the company’s award-winning service drive technology, Service1One, topped the list of dealership software to watch.  If you weren’t able to join us, here are three things you won’t want to miss:

1. Turn Your Service Drive Into a Profit-Generating Machine

Profit-generating Service Drive Technology

The ever-energetic Bill Wittenmyer provided solid, actionable approaches to help dealers take their service customer experience from average to AWESOME with video and mobile technology.  The highly sought after automotive retail expert and partner at ELEAD1ONE helped kick off day one of the three-day event with valuable insights on leveraging technology to streamline the experience in service and grow customer retention.  Attendees received valuable advice on:

  • How to identify and fix problems in service and parts operations
  • How to create the most efficient, streamlined service experience
  • How to develop effective marketing processes and build lasting customer relationships

Click here to download Bill Wittenmyer’s full presentation.

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Wittenmyer's take on car inventory management

Potential buyers are spending more time online and less on dealership lots in the hunt for their ideal vehicle. In an era of immediate gratification, consumerism via the web and mobile devices, it’s increasingly likely that if your dealership doesn’t have exactly the vehicle (model, color, options, etc.) consumers want at the moment they’ve decided they’re in market, they’ll move on. Dealer Marketing Magazine turned to Bill Wittenmyer, Partner at ELEAD1ONE for a look at what auto dealerships need to do to improve their inventory strategy and processes.

This informative article answers key questions such as:

  • What trends should auto dealers will have the biggest impact on inventory management in 2017?
  • How have changes in the pace of new-vehicle sales impacted inventory strategies?
  • Are shoppers with a fixed car and price in mind changing the inventory balance between new and pre-owned?
  • What new and emerging inventory management technologies will be most important for the industry?

Download your full copy of the article to save and share now.

Key Takeaways from ELEAD1ONE’S Bill Wittenmyer:

  • It is crucial that inventory selection in the selling process is well communicated with internal teams, and focused on with each business opportunity.
  • With the majority of decision-making done during the research phase, the solution is to present consumers alternative selections in your digital strategy, as opposed to guessing the inventory mix on any given day. Options are always better than obligations and limitations.
  • Data and execution are the most important new technologies that will be beneficial to auto dealers. Dealers have their choice of some great technologies, but it’s about actually using data to execute your strategy and achieving sales goals.
  • The most important area a dealer can control, maximize their opportunity, and limit the liability is in the turn of that inventory and taking advantage of low floor-plan cost by moving it quickly.

Learn how the latest auto dealership software helps drive sales and increase inventory turn. Request a demo and consultation with an automotive technology expert today.