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Potential buyers are spending more time online and less on dealership lots in the hunt for their ideal vehicle. In an era of immediate gratification, consumerism via the web and mobile devices, it’s increasingly likely that if your dealership doesn’t have exactly the vehicle (model, color, options, etc.) consumers want at the moment they’ve decided they’re in market, they’ll move on. Dealer Marketing Magazine turned to Bill Wittenmyer, Partner at ELEAD1ONE for a look at what auto dealerships need to do to improve their inventory strategy and processes.

This informative article answers key questions such as:

  • What trends should auto dealers will have the biggest impact on inventory management in 2017?
  • How have changes in the pace of new-vehicle sales impacted inventory strategies?
  • Are shoppers with a fixed car and price in mind changing the inventory balance between new and pre-owned?
  • What new and emerging inventory management technologies will be most important for the industry?

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Key Takeaways from ELEAD1ONE’S Bill Wittenmyer:

  • It is crucial that inventory selection in the selling process is well communicated with internal teams, and focused on with each business opportunity.
  • With the majority of decision-making done during the research phase, the solution is to present consumers alternative selections in your digital strategy, as opposed to guessing the inventory mix on any given day. Options are always better than obligations and limitations.
  • Data and execution are the most important new technologies that will be beneficial to auto dealers. Dealers have their choice of some great technologies, but it’s about actually using data to execute your strategy and achieving sales goals.
  • The most important area a dealer can control, maximize their opportunity, and limit the liability is in the turn of that inventory and taking advantage of low floor-plan cost by moving it quickly.

Learn how the latest auto dealership software helps drive sales and increase inventory turn. Request a demo and consultation with an automotive technology expert today.

 

ELEAD1ONE 3birds Marketing Predictive Modeling

3 Birds Marketing, a two-time Inc. 5000-ranked automotive digital marketing company partners with ELEAD1ONE, the benchmark in automotive software. The partnership will pair 3 Birds’ powerful integrated marketing, analytics platform, and revolutionary predictive modeling solution with the comprehensive ELEAD1ONE dealer-focused suite of services.

The combined offering enables automotive retailers to quarterback integrated, data-driven communications throughout the entire consumer lifecycle, generating superior results across key digital channels and traditional touchpoints while creating cost- and time-saving efficiencies within their store. Read More

ELEAD1ONE partners with Salesforce Marketing Cloud

ELEAD1ONE Partners With Salesforce Marketing Cloud Enterprise Email Delivery Platform

About Salesforce Marketing Cloud:

Salesforce Marketing Cloud provides powerful digital marketing platform and consultative services to help enterprise marketers deliver data-driven campaigns and real-time communications, fueling customer engagement, increasing sales, and improving return on marketing investments. Leading global brands like Microsoft, Ford, Nike, Bank of America, Expedia, and yes, even the world’s largest toy maker, Mattel, rely on Salesforce Marketing Cloud to engage their customers with email.

ELEAD1ONE harnesses Salesforce Marketing Cloud (SMC) to provide digital marketers the most powerful email management and delivery solution in the automotive vertical allowing dealers to deliver targeted, relevant messages across all digital channels — including email, mobile, social, and the web.  Auto retailers will be able to consolidate all data to provide a common view of the customer and engage them in real time. Read More

Remember 9-11

Editor’s Note: On the 15th anniversary of the September 11th attacks, Regional Sales Director Brad Owens recalls his memories of that fateful day and the career change that occurred that helped him conquer the common fear shared by many after the attacks. 

I remember 9/11/ 2001 like it was yesterday. I remember walking out of my morning sales meeting at the dealership where I worked. Our meeting room was just off the service department’s customer lounge. The television was always on the morning news. We walked out just after the first plane hit and watched the second plane hit live.  I’m sure my sense of comprehension was no different from my co-workers and others around the world. I couldn’t quite understand the visuals on the screen.  My colleagues and I spent moments in silence with the occasional gasp here and there — trying to understand whom, how, and why someone would want to do such a thing. Who would hurt so many people and forever change the course of so many lives?

Bursting the Bubble

Before 9/11, I had not traveled much.  My hometown was my bubble; I thought I would be there for the rest of my life.  But after 9/11, some THING had woken up inside me. I had the strong urge to see as much of the U.S. and the world as I could. I started looking to make a change in my life and found ELEAD1ONE.  I took a pay cut with the promise of opportunity — that chance to see the U.S. and most of all, ELEAD1ONE allowed me to push myself beyond everything I had known, in the small bubble I had known up until that point in my life.
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Awarding Medals Before They've Gone to Battle

I have noticed a change in the last few years of the mindset established during the onboarding process with new employees. A sense of entitlement and accomplishment creeps in before the employee pencils their first deal or sets up their desk — if they are lucky enough to have a desk in the first place. I remember sharing a desk with a bunch of other new hires until I had earned the right to have my own workspace. And, please do not tell me it’s this generation or Millennials because I refuse to allow these fine people to be categorized that way, or in any way.

Let’s assume that anyone hired is qualified; the assumptions, however, should stop there. Managers face enough challenges with new recruits and retaining employees; we shouldn’t make it more complicated by anointing people before they even know your culture, your unique skill sets, and processes, the “go to” people in the organization or have produced a single thing. Read More