ELEAD1ONE BLOG

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Participating dealers can use iMR match service lane funds for SERVICE1ONE Online Scheduler powered by ELEAD1ONE

ATLANTA, GA – July 19, 2016 – ELEAD1ONE, the benchmark in automotive marketing, sales, and service retention platforms, announces that General Motors approved the company as an online service schedule vendor for its dealer’s digital marketing sites, as well as parts iMR (inMarketRetail) reimbursement. All GM dealers who are part of this program can now use iMR funds for the SERVICE1ONE Online Scheduler solution, allowing consumers to shop for repair services and schedule appointments anytime, anywhere. Read More

Buying Habits and the Customer Experience

Study: 60% of Millennials Buy a New Vehicle Every Three Years

Bill’s Corner: Perception vs. Reality: The True Customer Experience

Focus on Fixed Ops

Is Your Service Department Invisible?

Drive Customer Retention to Your Dealership

Digital Marketing Strategy

The Key to Local SEO” by DealerOn’s Greg Gifford

6 Tips for Your Next YouTube Video 

Facebook’s Ad-Targeting Options (Infographic)

Human Resources

The 6 Best Ways to Save Time at Work

“Caretakers, Playmakers, and Game Changers” by Dave Anderson

Headline Rewind

“You Are What You Did” and “Urgent Leadership” by ELEAD1ONE Partner Bill Wittenmyer

Inbound Service Calls: Maximizing the Human Experience

CRM Mistakes Webinar

Today’s customers are on a quest for what is genuine and authentic. Take the role of marketing for example.  For years, marketers made things shiny, bigger, and better with a lot of smoke and mirrors – thinking customers would pay more attention to the special effects rather than if the product or service actually worked for them.  As sellers, we coveted the knowledge we had, unbeknownst to our customer, for the mere fact we felt either they didn’t want to be or shouldn’t be bothered with the intricacies of a deal.

Transparency runs counteractive to traditional business practices, and there is a sense of vulnerability — although misplaced — the word brings to many of us.  It feels as if we are handing over our secret sauce to get the most money for the product or service and grow our bottom line, when in fact — allowing our customers to get more information and understand the service will increase the approval and buying process.

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Failing to remember to bring leftovers for lunch, I ventured out in search of my favorite food — fried chicken. I have two very popular and nationally known fast food restaurants I frequent to fill my craving. Recently, the experiences I had at each restaurant were vastly different. Such a night and day difference in fact, that it led me to ponder upon why that was the case.

My first visit was to — let’s call it Chicken House 1. Chicken House 1 typically has excellent food (ok, maybe not healthy food, but really tasty food). As I enter their parking lot, I immediately notice there are a good number of cars in the drive-thru line already ahead of me– probably 5 or so. I debated on leaving and going to some other restaurant but decided against it as I was already there and was close to the office. Big mistake! Immediately after filing into the drive-thru line, several other cars pull in behind me. I am now completely stuck in line and can’t back out of my error. We sat, and sat, and sat for at least 20 minutes, with no progress in sight.

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Midyear CRM and Sales Checklist

While a favorable credit climate, strong economy, and low unemployment add to the bounty the automotive industry has experienced in the last five years, we often overlook the very basic, simple, yet valuable activities. Not only do these activities provide an instant form of success, but they also escalate today’s customer relationships into long-term relationships that carry through from sales to the service lane and back to sales again.

So as we close out the first half of the year, we decided it was time to do an activities check.  We asked three Regional Sales Directors at ELEAD1ONE for their midyear reminders that every franchised and independent dealership should enact every single day.

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