ELEAD1ONE BLOG

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Today’s customers are on a quest for what is genuine and authentic. Take the role of marketing for example.  For years, marketers made things shiny, bigger, and better with a lot of smoke and mirrors – thinking customers would pay more attention to the special effects rather than if the product or service actually worked for them.  As sellers, we coveted the knowledge we had, unbeknownst to our customer, for the mere fact we felt either they didn’t want to be or shouldn’t be bothered with the intricacies of a deal.

Transparency runs counteractive to traditional business practices, and there is a sense of vulnerability — although misplaced — the word brings to many of us.  It feels as if we are handing over our secret sauce to get the most money for the product or service and grow our bottom line, when in fact — allowing our customers to get more information and understand the service will increase the approval and buying process.

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Failing to remember to bring leftovers for lunch, I ventured out in search of my favorite food — fried chicken. I have two very popular and nationally known fast food restaurants I frequent to fill my craving. Recently, the experiences I had at each restaurant were vastly different. Such a night and day difference in fact, that it led me to ponder upon why that was the case.

My first visit was to — let’s call it Chicken House 1. Chicken House 1 typically has excellent food (ok, maybe not healthy food, but really tasty food). As I enter their parking lot, I immediately notice there are a good number of cars in the drive-thru line already ahead of me– probably 5 or so. I debated on leaving and going to some other restaurant but decided against it as I was already there and was close to the office. Big mistake! Immediately after filing into the drive-thru line, several other cars pull in behind me. I am now completely stuck in line and can’t back out of my error. We sat, and sat, and sat for at least 20 minutes, with no progress in sight.

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Midyear CRM and Sales Checklist

While a favorable credit climate, strong economy, and low unemployment add to the bounty the automotive industry has experienced in the last five years, we often overlook the very basic, simple, yet valuable activities. Not only do these activities provide an instant form of success, but they also escalate today’s customer relationships into long-term relationships that carry through from sales to the service lane and back to sales again.

So as we close out the first half of the year, we decided it was time to do an activities check.  We asked three Regional Sales Directors at ELEAD1ONE for their midyear reminders that every franchised and independent dealership should enact every single day.

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Stay ahead of the curve with Auto Dealer Live’s Automotive Roundtable featuring ELEAD1ONE Partner Bill Wittenmyer.  A 20-year veteran of the automotive industry, Wittenmyer contributed to this spirited discussion revolving around the importance of BDC, challenging the status quo of the typical sales team design, and why the lessons learned from the industry’s contraction may have been lost in the midst of a record-breaking 2015. Read More

Press-Release

(Atlanta, GA) — May 25, 2016   — The leader in automotive CRM, customer contact management, and service drive technology, ELEAD1ONE announced it won four awards in the 12th annual Dealers’ Choice Awards by Auto Dealer Today. ELEAD1ONE is awarded two Diamond Awards for its virtual BDC and data mining technology, and two Platinum awards for its CRM and digital marketing platforms. This is the sixth consecutive year the Dealers’ Choice Awards recognized the company’s CRM platform. ELEAD1ONE has received a total of 12 awards this year: six (6) DrivingSales Dealer Satisfaction Awards, two (2) Automotive Website Awards, and four (4) ADT Dealers’ Choice Awards. Read More

Before watching the 2014 Super Bowl, I saw a video of the Seattle Seahawks. I became an instant fan of Head Coach Pete Carroll.

What really moved me was the sign above their door each player taps on his way to the field.  It says, “I’m IN”.  I could really see Coach Carroll’s passion for his team and the game.  I started thinking about the importance of a motto for my team, my family and even myself.  I quickly grabbed a flashcard and sharpie and wrote the words, “I’m in!” taped next to my front door.  My kids laughed and hugged me and thought it was “cute.”

I started watching all of the interviews with the players and coaches to gain more insight into who they were as a team.   The words, “I’m IN” resonated deeply with me.  They made me reevaluate what my commitments are in life and helped me realize it’s never too late to recommit to anything I wanted.  It was time for a change.

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