ELEAD1ONE BLOG

Get the latest noteworthy news. Check out our news, opinions, and tips. All in one place.

Sales Manager Superstitions

Back in 1998, while I was selling cars at a small Chevrolet dealership in Georgia, we had a daily ritual known as a lot party. This “party” consisted of completely rearranging the lot by moving different types of vehicles to the front line to draw the attention of potential customers. After the cars were moved and lined up precisely, the process of blowing up exactly 99 red balloons began. I’m not really sure why the number had to be exactly 99, other than the fact that our sales manager was a big fan of the 80’s song, “99 Red Balloons,” by the band Nena. Once the balloons were ready, the salespeople gathered 10 to 15 each and began attaching them to the cars on the lot. I don’t know if this garnered any additional business, but my manager insisted this routine be done every day.

The car business, like baseball, is full of these type superstitions. Read More

Dealership Facebook Newsfeed Change

It’s the uproar that most online marketers were anticipating, yet didn’t know how they would adjust until it occurred. We’re almost two months into latest algorithm changes that affect your Facebook newsfeed, and while the return to individual-created content versus branded content implication is in full swing, some brands have been slower to adjust.

The issue – the number one social network, Facebook, announced on its blog in late June the unleashing of its most recent algorithm change, which places more of an emphasis on posts circulated by friends and family, pushing down posts by businesses and brands. Read More

Customer Perception vs. Reality

Update: Bill Wittenmyer, Partner at ELEAD1ONE, joined Auto Dealer Live September 1, 2016, for a discussion based on the actual reality of the customer experience versus the perception. The discussion centers around Wittenmyer’s article, “Perception versus Reality: An In-depth Look at Consumer Perception.” The article appeared in the Summer edition of Hotline, the official newsletter of Canada’s Trillium Automobile Dealers Association.

 

The first five seconds of any exchange can make or break the experience for the customer. Whether it’s over the phone, chat, or in person —  how your sales, service, and BDC team acknowledge your customers creates the foundation for the very trust that will lead to a purchase.   Read More

Service Department Marketing

To most consumers, the service department is an area of the dealership that is “off limits,” inconvenient, and intimidating. Add in the fact that most vehicles today are so complicated, the average person has no idea of the inner workings of even the most ordinary things. Dig deeper into the fine points of service department marketing with ELEAD1ONE Partner Bill Wittenmyer in the August issue of Dealer Marketing Magazine.

Bill offers his decades of insight into what dealers can do to maximize the potential of their Fixed Ops department.

  • The most common complaint customers have regarding fixed ops today
  • The most overlooked investment in marketing your service department in the digital space
  • The single most important thing dealers can do to ensure customer retention and loyalty

For more insight into the multi-channel approach in marketing your Service department, read the full article here:  Dealer Marketing Magazine Article

Participating dealers can use iMR match service lane funds for SERVICE1ONE Online Scheduler powered by ELEAD1ONE

ATLANTA, GA – July 19, 2016 – ELEAD1ONE, the benchmark in automotive marketing, sales, and service retention platforms, announces that General Motors approved the company as an online service schedule vendor for its dealer’s digital marketing sites, as well as parts iMR (inMarketRetail) reimbursement. All GM dealers who are part of this program can now use iMR funds for the SERVICE1ONE Online Scheduler solution, allowing consumers to shop for repair services and schedule appointments anytime, anywhere. Read More

Buying Habits and the Customer Experience

Study: 60% of Millennials Buy a New Vehicle Every Three Years

Bill’s Corner: Perception vs. Reality: The True Customer Experience

Focus on Fixed Ops

Is Your Service Department Invisible?

Drive Customer Retention to Your Dealership

Digital Marketing Strategy

The Key to Local SEO” by DealerOn’s Greg Gifford

6 Tips for Your Next YouTube Video 

Facebook’s Ad-Targeting Options (Infographic)

Human Resources

The 6 Best Ways to Save Time at Work

“Caretakers, Playmakers, and Game Changers” by Dave Anderson

Headline Rewind

“You Are What You Did” and “Urgent Leadership” by ELEAD1ONE Partner Bill Wittenmyer

Inbound Service Calls: Maximizing the Human Experience