At its core, “urgency” is the “quality or state of requiring immediate action or attention.”  It’s not necessarily working faster and longer; it is the intensity and the desire to meet an issue directly.  As ELEAD1ONE Partner Bill Wittenmyer asserts in his AutoSuccess editorial, couple “urgency” with “leadership,” and you have a remedy for ridding your organization of complacency. Couple the tenets of urgent leadership with winning and you’ll have more sustained success (i.e. “a win”) versus a temporary solution (also known as “beating the other guy”).

Click to download the PDF.