Update: Bill Wittenmyer, Partner at ELEAD1ONE, joined Auto Dealer Live September 1, 2016, for a discussion based on the actual reality of the customer experience versus the perception. The discussion centers around Wittenmyer’s article, “Perception versus Reality: An In-depth Look at Consumer Perception.” The article appeared in the Summer edition of Hotline, the official newsletter of Canada’s Trillium Automobile Dealers Association.
The first five seconds of any exchange can make or break the experience for the customer. Whether it’s over the phone, chat, or in person — how your sales, service, and BDC team acknowledge your customers creates the foundation for the very trust that will lead to a purchase. Read More