Tag Archives: digital marketing for car dealerships

Customer Perception vs. Reality

Update: Bill Wittenmyer, Partner at ELEAD1ONE, joined Auto Dealer Live September 1, 2016, for a discussion based on the actual reality of the customer experience versus the perception. The discussion centers around Wittenmyer’s article, “Perception versus Reality: An In-depth Look at Consumer Perception.” The article appeared in the Summer edition of Hotline, the official newsletter of Canada’s Trillium Automobile Dealers Association.

 

The first five seconds of any exchange can make or break the experience for the customer. Whether it’s over the phone, chat, or in person —  how your sales, service, and BDC team acknowledge your customers creates the foundation for the very trust that will lead to a purchase.   Read More


Bill Wittenmyer and Russell Brown from CBT News discuss the evolving relationship between consumers and dealerships, and how dealers can (and should) adapt to new digital marketing strategies! Consumers are no longer tied to the brick and mortar of the dealership throughout their shopping process, but neither are salespeople.  Learn what Bill thinks about how dealerships can take advantage of mobile trends, and other technologies.

Most of you know that my posts are generally inspired by real-life experiences, and this edition is no different. On recent business trips, I was reminded of several pieces of advice that I have been given over the years, and I feel compelled to pass them along.

I don’t mean to be ironic, but the first bit of advice is to be mindful of where you get your advice. In the airport today — one that I find myself in several times per month — I stopped to get my shoes shined.

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03/05/2014
ELEAD1ONE expands their best-in-class dealership software solutions to include ELEAD LoyaltyLink, a mobile application for customer marketing and retention

DALLAS (March 5, 2014) – ELEAD1ONE, the leading provider of virtual BDC, CRM and complete retail solutions for auto dealers, announces the launch of ELEAD LoyaltyLink, a consumer-facing mobile app that provides service-driven updates and sales-based marketing solutions, along with a dealership-driven reward and incentive program.  ELEAD LoyaltyLink promises to provide auto dealers a quick and effective way of delivering targeted messages to tech-savvy customers on mobile devices.
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