Tag Archives: digital marketing

ELEAD1ONE 3birds Marketing Predictive Modeling

3 Birds Marketing, a two-time Inc. 5000-ranked automotive digital marketing company partners with ELEAD1ONE, the benchmark in automotive software. The partnership will pair 3 Birds’ powerful integrated marketing, analytics platform, and revolutionary predictive modeling solution with the comprehensive ELEAD1ONE dealer-focused suite of services.

The combined offering enables automotive retailers to quarterback integrated, data-driven communications throughout the entire consumer lifecycle, generating superior results across key digital channels and traditional touchpoints while creating cost- and time-saving efficiencies within their store. Read More

Dealership Facebook Newsfeed Change

It’s the uproar that most online marketers were anticipating, yet didn’t know how they would adjust until it occurred. We’re almost two months into latest algorithm changes that affect your Facebook newsfeed, and while the return to individual-created content versus branded content implication is in full swing, some brands have been slower to adjust.

The issue – the number one social network, Facebook, announced on its blog in late June the unleashing of its most recent algorithm change, which places more of an emphasis on posts circulated by friends and family, pushing down posts by businesses and brands. Read More

The automotive industry historically considers their marketing efforts to be localized to promotional messages to their customer base. More often than not those promotional messages are not specifically targeted to customers who are actually interested in the offer.

Why is that? We recognize that customers are at the center of our profits, but we don’t think a CSI survey conducted through our BDC is a marketing tool. We don’t consider wishing our customers a happy birthday as marketing, unless of course we’re also sending them a coupon. Read More


Bill Wittenmyer and Russell Brown from CBT News discuss the evolving relationship between consumers and dealerships, and how dealers can (and should) adapt to new digital marketing strategies! Consumers are no longer tied to the brick and mortar of the dealership throughout their shopping process, but neither are salespeople.  Learn what Bill thinks about how dealerships can take advantage of mobile trends, and other technologies.

03/05/2014
ELEAD1ONE expands their best-in-class dealership software solutions to include ELEAD LoyaltyLink, a mobile application for customer marketing and retention

DALLAS (March 5, 2014) – ELEAD1ONE, the leading provider of virtual BDC, CRM and complete retail solutions for auto dealers, announces the launch of ELEAD LoyaltyLink, a consumer-facing mobile app that provides service-driven updates and sales-based marketing solutions, along with a dealership-driven reward and incentive program.  ELEAD LoyaltyLink promises to provide auto dealers a quick and effective way of delivering targeted messages to tech-savvy customers on mobile devices.
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