Bill Wittenmyer, ELEAD1ONE Partner, was recently featured as a Guest on Driving Sales Blog. This is part 3 in a three part series from that guest post. You can find the original post on Driving Sales Here
PART THREE: I Am Loyal to My Dealership For The Great Coffee: Said No Customer Ever.
In the past several months, I have examined and highlighted the important phases of the journey that customers travel; their shopping patterns, their buying experience, and now their ownership period. Arguably, the ownership experience may be the most important phase of the journey. It will determine the likelihood of your customers doing business with you in the service drive, returning to buy additional vehicles from you, and referring their family and friends to you for both. Considering that referrals close at 55% and return customers close at 60%, this ownership period demands attention.