Tag Archives: driving sales

Driving Sales Guest Post

Bill Wittenmyer, ELEAD1ONE Partner, was recently featured as a Guest on Driving Sales Blog.  This is part 3 in a three part series from that guest post.  You can find the original post on Driving Sales Here

PART THREE: I Am Loyal to My Dealership For The Great Coffee: Said No Customer Ever.

In the past several months, I have examined and highlighted the important phases of the journey that customers travel; their shopping patterns, their buying experience, and now their ownership period. Arguably, the ownership experience may be the most important phase of the journey. It will determine the likelihood of your customers doing business with you in the service drive, returning to buy additional vehicles from you, and referring their family and friends to you for both. Considering that referrals close at 55% and return customers close at 60%, this ownership period demands attention.

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Grab the camping gear we are going to the dealership

Bill Wittenmyer, ELEAD1ONE Partner, was recently featured as a Guest on Driving Sales Blog.  This is part 2 in a three part series from that guest post.  You can find the original post on Driving Sales Here

PART TWO: Honey, Get the Camping Gear – We’re Going to the Dealership!

I recently read an article published on Edmunds.com in 2012 that the average time it took to complete the purchase process was 4.3 hours. I’m sure we’ve all seen many instances where it was much longer. The article went on to make suggestions on how to make the process faster – remember the title to your trade, driver’s license, proof of insurance, clean out your trade, etc. The last suggestion made me laugh. Bring snacks and refreshments so you don’t get woozy from hunger while you are signing your paperwork in the finance office. Seriously? With the technology available to us in 2014, there is no reason our customers should need to pack nourishment and sustenance like they are preparing for a natural disaster just to consummate a car deal.

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The Inflatable Gorilla

Bill Wittenmyer, ELEAD1ONE Partner, was recently featured as a Guest on Driving Sales Blog.  This is part 1 in a three part series from that guest post.  You can find the original post on Driving Sales Here

PART ONE: THE INFLATABLE GORILLA? REALLY?

Delivering a better customer experience is not difficult! We all know that today’s automotive consumer is educated and tech-savvy and that they are in search of transparency and efficiency in not only their shopping experience, but in their buying process and throughout their ownership.

Sure, it’s great to offer premium coffees and soft drinks, a fun and safe place to keep children occupied or free hot dogs and hamburgers on a busy weekend. You may even decide that “super-sale” signage and a giant inflatable gorilla is the way to go. But perhaps we should give our customers more credit than that and customize our processes around their desired experience.  For now, let’s focus on their desired shopping process. We’ll focus on buying process and ownership experience in future editions.

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