To most consumers, the service department is an area of the dealership that is “off limits,” inconvenient, and intimidating. Add in the fact that most vehicles today are so complicated, the average person has no idea of the inner workings of even the most ordinary things. Dig deeper into the fine points of service department marketing with ELEAD1ONE Partner Bill Wittenmyer in the August issue of Dealer Marketing Magazine.
Bill offers his decades of insight into what dealers can do to maximize the potential of their Fixed Ops department.
- The most common complaint customers have regarding fixed ops today
- The most overlooked investment in marketing your service department in the digital space
- The single most important thing dealers can do to ensure customer retention and loyalty
For more insight into the multi-channel approach in marketing your Service department, read the full article here: Dealer Marketing Magazine Article