ELead CRM is proud to announce eLead Retail, the new web based new and used vehicle inventory management solution. “Dealers are going to love the way the information flows from CRM to Desking to Inventory Management in one single interface. It’s never been easier to run a showroom.” said Mark Rankin, CTO for eLead CRM. “the dealers are embracing this kind of technology and eLead CRM is showing them how to use it to increase gross profit.”

Hugh Hathcock added “Embracing it? We can’t install the stores fast enough. This new version combines market analytics, retail web site integration and pricing models like never before. To say we’re excited is simply an understatement.”

ELead retail’s market analyzer uses listing and sales data to compare your inventory and appraisals to market and suggest the best value for acquisition and retail pricing. When combined with LotFetch, eLead retail can predict the customers who are most likely to buy that vehicle and can determine the proper price for the pitch and close.

“wholesale loss is down and gross profit is up across the board for our beta stores.” said Bill Wittenmyer, VP of sales and marketing. “It’s a winner!”