Here is the Dealer Tip of The Month from Anthony Stanley, BDC Manager for Priority Honda!
ELEAD Digital is regularly asked how best to grow a dealership’s digital business. Many factors go into deciding on the best digital strategy to help achieve maximum success. Whether you have an in-house or outsourced BDC or cradle-to-grave style department, the single most important piece is your in-store processes.
The fixed operations department generates the most profit and is key to the overall success of your store, as we well know. So why are most service departments still operating with antiquated processes and outdated software tools? Why is such a small percentage of marketing dollars allocated to the Service Department versus sales? It is almost as if the Fixed Ops Department is stuck in a time warp.
Over the past ten years, automotive dealerships have installed CRM and trade appraisal systems, desking tools and countless other software programs in their Sales, Internet and Finance Departments. Dealers attend seminars ad nauseam and hire consultants to help them nail down the best processes to practice. Tens of thousands of dollars are spent on advertising, both conventional and digital, yet the Fixed Ops Department is lucky to have a marketing company that sends emails and postcards to retain defecting customers.
Thousands of dealerships have been affected by this year’s massive snowstorms. They have been faced with the decision to either close or ask their staff to work remotely. Even if your business needs to close for a day or two, your CRM’s Mobile App and web-based functionality should allow you to complete activities away from your desk. Here are a few tips to keep you and your team productive and the sales pipeline full.