Elead Announces New Digital Marketing Platform
ELEAD1ONE harnesses the Salesforce Marketing Cloud platform to provide digital marketers the most powerful email management solution in the automotive vertical.
ATLANTA, October 17, 2016 – ELEAD1ONE today announced the introduction of its new, cloud-based digital marketing hub — enhancing its current Campaign Manager email management tool to the revolutionary Salesforce Marketing Cloud Enterprise platform. ELEAD1ONE will roll out this exciting new cloud-based marketing hub late Q4 2016, giving its CRM dealer clients access to the most powerful digital marketing tools and expert consultative services in the automotive industry.
Using the Salesforce Marketing Cloud, ELEAD1ONE will enable auto dealers to transform how they connect with their customers across sales, service, and marketing. The cloud-based marketing hub will consolidate all data in a common view of the customer, allowing dealers to engage them with relevant, targeted messages in real-time across all digital channels, including email, mobile, social, and the web. Dealers will instantly enjoy of hundreds of benefits that provide an exceptional source of ROI, security, stability, and best practice consulting from email marketing experts.
ELEAD1ONE Digital Marketing Hub includes:
Design the customer experience: campaign strategy, planning, lifecycle management, personalization, and customer experience design.
Build and execute the customer journey: technical build and launch of campaigns, campaign management and optimization, CRM enablement, and data integration.
Deliverability tools: list detective, content detective, receiver feedback loops, active volume and connection limits, domain monitoring, marketing cloud abuse desk, ISP remediation, dedicated IP’s for large accounts, bounce log analysis, deliverability by domain report, private domain (optional), and sender authentication.
Deliverability consulting services: deliverability performance scorecard, sender score analysis per IP, Deliverability 101 Best Practices Workshop, ISP remediation services team, and deliverability audit assessment.
“To effectively engage customers with email, today’s marketers need to maintain a level of excellence by being more adaptable and accountable than ever. We are excited about this partnership, but more so, the enhanced email marketing capabilities/services it provides our clients,” stated Bill Wittenmyer, partner of ELEAD1ONE, a division of Data Software Services, L.L.C. “The Digital Marketing Hub will help automotive retail marketers change the dynamics of how they approach business in the digital age. The result will be a greater reach and insight into the automotive consumer, and an improved end-to-end customer experience.”
To learn more about the ELEAD1ONE Digital Marketing Hub, visit: https://www.elead-crm.com/press/elead1one-partners-salesforce/.
ELEAD1ONE, the benchmark in automotive software, helps dealers bridge the gap between sales, service, and marketing operations. The company’s automotive-only contact center, CRM, and service drive technologies are the foundations of their unique suite of products that drive its clients forward through strategic business advantage. Headquartered in Georgia, ELEAD1ONE has over 1,500 employees nationwide and serves more than 8,000 dealerships across the United States and Canada, including six of the top ten dealer groups.
ELEAD1ONE continues to lead the industry standard by providing insight to the community, identifying trends, and through the continuous development of personalized retail solutions that help dealers operate more profitably. For more information, visit our Website, like us on Facebook, YouTube, or follow us on LinkedIN, Twitter, and Instagram.
Melissa Maxey, Director of Marketing
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