ELEAD CRM Named 2011 Diamond Award Winner

ELEAD CRM Named Diamond Award Winner in the 2011 Dealers’ Choice Awards

DALLAS–ELEAD CRM is proud to announce it has been named the recipient of the Diamond Award in the CRM category of the Auto Dealer Monthly 2011 Dealers’ Choice Awards.

“The Dealers’ Choice Awards offer dealers and their employees the opportunity to make their collective voice heard and bring some well-deserved recognition not only to the great products and services that are vital to the day-to-day operations of the dealership, but also to the people behind those products and services,” said Harlene Doane, editor of Auto Dealer Monthly. “Auto Dealer Monthly is honored to be able to recognize some of the best in the industry. ELEAD CRM has every reason to be extremely proud of their products, services, and staffs.”

“It is always an honor to be recognized. This award solidifies the hard work, vision, and commitment of our leaders and team members to our customers and their continued success,” stated Hugh Hathcock, owner of ELEAD CRM. “As a past award-winner in this category, we feel the continued delivery of value-added enhancements to our system and advanced customer service and support has proliferated dealer satisfaction over the past year.”

The Award Process

This is the seventh year Auto Dealer Monthly has held the Dealers’ Choice Awards, which recognize the most highly-regarded vendors, suppliers, and finance companies in the retail automotive industry, as voted on by dealers and dealership personnel.

This year, a total of 54 awards were presented to 45 companies in 21 distinctive categories of products and services. Dealers and dealership personnel rated providers in each category in four areas: 1) the product or service provided, 2) customer support and service, 3) the overall value for dollars spent, and 4) whether the dealer would recommend the provider.

The complete list of winners, as well as any provider or finance company rated higher that the group average score in any category, and the feature article on the 2011 Dealers’ Choice Awards is in the April 2011 issue of Auto Dealer Monthly magazine, which can be found here:


Founded in 1985, ELEAD has steadily grown to over 700 direct employees with the number one automotive call center in the nation. ELEAD offers a bundled solution approach; a single login gives dealers access to CRM, desking, pre-owned inventory management, sales and service marketing and digital marketing solutions. The company’s unique month-to-month business model fuels their sense of urgency to deliver monthly results. Along with an impressive number of recent groups that have chosen to partner with ELEAD, the company focuses heavily on maintaining their large reference list of over ten year customers. For more information, visit,


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