Elead integrates with Recall Masters

Elead integrates with Recall Masters

ATLANTA, GA – June 12, 2017– Elead announces a partnership with Recall Masters Inc., the leading provider of automotive recall news, data, training, and communications, to integrate real-time vehicle recall lookup into the Elead Service Lane Management App.

Determining recall status during the mobile check in and initial inspection process saves time, reduces friction and prevents unnecessary upsets between dealers and their customers. It also helps to eliminate the possibility of a recalled vehicle failing to be repaired during a visit to the service center. In addition, informing customers of a recall during the initial check in allows them to better plan their days.

Automotive Recall News in Real Time

“Trust can be a hard thing to establish with service customers. To discover that their vehicle needs to stay in longer for a recall repair – or even worse – that they have a recall which the dealership failed to repair, is not exactly great for customer relations,” said Chris Miller, President of Recall Masters. “Our integration with Elead’s Lane Management Application enables the dealership to inform customers about any open recall in real-time while the initial check in and inspection are done. This then helps build trusting relationships between automotive dealers and their customers.”


First-Class Customer Service Tools

The Elead Service Lane Application gives advisors first-class customer service tools that streamline the lane process with the speed and efficiency needed to keep up with traffic. On a tablet, advisors can quickly view customer appointment information, service history, pricing menus, inspections, and real-time recall information – all from the palm of their hand. It also gives advisors instant access to previously declined services to retarget these revenue-generating opportunities and maximize profits. Helpful word tracks strategically integrated throughout the tool guide advisors with scripts proven to overcome owner objections of recommended repair or maintenance services. In addition, the line items on the RO Summary Estimate can be added or removed easily so that customers always get an accurate quote.

Increase Service Efficiency

“We all know that service lanes can get hectic. Our aim is to provide dealers with the tools to increase service efficiency and give customers the ultimate service experience,” stated Bill Wittenmyer, Partner with Elead. “With the huge level of vehicle recalls, informing customers of any that affect their vehicle can be a major pain point for most auto dealers. Service departments will greatly benefit from real-time recall status information integrated with our Service Lane Management App.”

To learn more about Elead Service, call 855.995.8571, or visit:


About Recall Masters:

Recall Masters is the leading provider of automotive recall news, data, training, and communications. The company is dedicated to helping automakers and their dealers expedite the repair of recalled vehicles, making the roadways safer for everyone. Greater recall awareness and proactive management helps automakers protect their brand and build trusting relationships between automotive dealers, rental car agencies, auto auctions and consumers alike.  Recall Masters is privately held and based in the Aliso Viejo, CA.



Elead, the benchmark in automotive software, helps dealers bridge the gap between sales, service, and marketing operations. The company’s automotive-only contact center, CRM, and service drive technologies are the foundations of their unique suite of products that drive its clients forward through strategic business advantage.  Headquartered in Georgia, Elead has over 1,500 employees nationwide and serves more than 8,000 dealerships across the United States and Canada, including six of the top ten dealer groups.

Elead continues to lead the industry standard by providing insight to the community, identifying trends, and through the continuous development of personalized retail solutions that help dealers operate more profitably. For more information, visit our Website, like us on FacebookYouTube, or follow us on LinkedInTwitter, and Instagram.

Media Relations:
Melissa Maxey, Director of Marketing

(866) 444-7923

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