Elead’s Xchange Eligible for GM’s IMR Turnkey Match Funds
Participating dealers can now use iMR Match Funds for the Elead Xchange Tradeup Program
Xchange uses intelligent data and equity mining technology triggered by service drive activity and DMS sales to bridge the gap between sales, service, and marketing. It provides a comprehensive customer acquisition and retention platform that connects dealers with consumers in a smarter way to build loyal relationships, increase market share and overall profitability. All GM dealers who are part of this program can now use iMR funds for Xchange.
In 2016, General Motors also approved Elead as an online service schedule vendor for its dealer’s digital marketing sites, which is eligible for reimbursement through GM’s Parts iMR Program. The Elead Service Online Scheduler solution allows consumers to shop for repair services and schedule appointments anytime, anywhere.
“We are excited to expand our relationship with GM dealers with the approval of our equity mining tool Xchange. GM dealers can now intelligently target and connect with the right customers, at the right time, using equity mining tool with direct marketing products to increase retention and profitability,” stated Bill Wittenmyer, Partner with Elead.
With Xchange, dealers can target customers who are a) in-equity or in a likely position to get into a newer vehicle with a lower or comparable payment; b) at risk of exceeding their contracted lease mileage; c) near the end of their manufacturer warranty; d) near the end of their loan or lease term; or e) service customers driving vehicles not purchased from that dealership.
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Elead, the benchmark in automotive software, helps dealers bridge the gap between sales, service, and marketing operations. The company’s automotive-only contact center, CRM, and service drive technologies are the foundations of their unique suite of products that drive its clients forward through strategic business advantage. Headquartered in Georgia, Elead has over 1,500 employees nationwide and serves more than 8,000 dealerships across the United States and Canada, including six of the top ten dealer groups.
Elead continues to lead the industry standard by providing insight to the community, identifying trends, and through the continuous development of personalized retail solutions that help dealers operate more profitably. For more information, visit our Website, like us on Facebook, YouTube, or follow us on LinkedIn, Twitter, and Instagram.
Melissa Maxey, Director of Marketing