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Automotive CRM

Don't Slow Down, Get Elead Certified Instead

Many dealerships are experiencing unprecedented downtime with physical locations operating at reduced hours or temporarily closed. But a slowdown in business doesn’t mean you and your employees should slow down – in fact, it’s just the opposite. Now is the perfect time to invest in your education so that you’re ready to hit the ground running when demand returns.

It’s going to be more important than ever over the coming months to use your CRM to its fullest potential. How confident are you in your knowledge of the ins and outs of your software? What about your employees?

Elead University has been hard at work developing a new way for you to receive and take certification exams for live online classes. Our certification not only gives you instant credibility, but it also equips you with the knowledge needed to use our system to its fullest potential. It’s a perfect way to level your team up during this current period of downtime.

How do you keep your employees focused through the chaos to make sure they’re utilizing their time well? Set up a clear process or a CRM champion to make sure everyone stays on track and completes certification. You might also consider a spiff for those who complete certification in a certain time frame.


The dealerships that succeed in these tumultuous times are going to be those who make the most of every moment and focus on coming out of this better than they went in. The time is now. Commit to education and proper CRM utilization by getting your team Elead Certified. And remember: a time of inaction is the best time for action. Email for more information.

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