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ELEAD1ONE and MyDealerLot (MDL) Announce Strategic Partnership for RFID Guest Recognition

Elead and MyDealerLot Announce Partnership

Elead and MyDealerLot (MDL) Announce Strategic Partnership for RFID Guest Recognition

Atlanta, GA – April 21, 2016 – The most intelligent and intuitive dealership software available in today’s automotive market, Elead announces a strategic partnership with MyDealerLot ‘s (MDL). The recent partnership enables Radio Frequency Identification (RFID) technology to operate seamlessly within the Elead system, including its fixed operation management platform, Elead Service.

As an MDL certified deployment partner, Elead is now able to offer its clients guest recognition software proven to improve customer CSI, retention, and incremental unit sales through personalized welcoming and service – from service write-ups to vehicle delivery.


RFID guest recognition connects the sales and service departments with real-time arrival alerts when the customer enters the service lane – even before a repair order is created. With RFID triggered email or instant messaging, dealers benefit with a greater reach into sales opportunities through embedded equity level data in the Xchange TradeUp Program. Additionally, an instant ‘push’ of customer information seamlessly integrates into the Elead Service technology, resulting in a VIP-level welcoming process and a faster, streamlined overall service experience.

“There is no question the instant transmission of guest identity to the dealership using RFID technology enables staff to operate at an entirely different level,” said Anthony Monteiro, Vice President of Product Development of Elead. “MDL’s integration with Elead gives dealerships a competitive advantage by providing a more personalized and streamlined service experience translating into loyalty, retention, and increased CSI.
“The partnership enables additional vehicle sales from the service drive to create a customer for life,” said George Cresto, MDL Founder and CEO. For more information, visit

About Elead
Six of the top ten dealer groups have chosen to partner with Elead, the most intelligent and intuitive dealership software available in today’s automotive market. Elead helps dealers achieve unmatched results in increased sales and profit, lead generation, customer communication, sales process, retention and complete lifecycle management across all departments. The company’s automotive-only customer contact management center and CRM are the foundations of their unique dealer-focused suite of products and profit-building strategies. No other company in the industry has the resources or ability of Elead to maintain a 100 percent focus on training, teaching, and support after the sale.

Media Contact:
Melissa Maxey
Director of Marketing

About MyDealerLot (MDL)
MDL is the country’s leader in providing total process improvement through Instant Guest Recognition & Messaging using Radio Frequency Identification (RFID) technologies. MDL systems are installed in leading U.S. dealerships enabling a ‘Ritz Carlton’ level of service, increased customer retention, improved CSI, and sales opportunities. MDL’s Zonal Tracking provides automated choke-point location tracking, including auto tracking when a vehicle enters/leaves the shop, off-site lot tracking and car wash monitoring. MDL’s web-based Dispatch Master effectively manages the movement operation of guest or inventory vehicles.

Media Contact:
Jenifer Breza
VP of Marketing
1-888-MDL-RFID (1-888-635-7343)