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GoMoto and Elead Announce Integration to Bring New Customer Experience to Dealerships

GoMoto and Elead Announce Integration

Partnership enables dealerships to enhance data collection while implementing shorter and seamless transactions

PHILADELPHIA, Pa. (February 18, 2016) – GoMoto, a leading provider of cloud-based customer engagement solutions, today announces integration with Elead, the leader in customer contact management and dealership software for auto retailers. The partnership will help dealerships improve the showroom customer experience and significantly cut down transaction times – directly affecting one of the biggest pain points in the automotive industry.

When customers use GoMoto’s large format, easy-to-use touch screen HUBs inside dealerships that use the Elead CRM tool, their information is sent directly into the CRM, delivering a digital experience that today’s consumers demand and have become accustomed to in almost every retail environment.

GoMoto’s patent pending Customer Experience® platform bridges the gap between online shopping and the in-dealership experience, offering consumers an efficient, transparent and pressure-free shopping.   While Elead streamlines the entire purchase process – from appointment board integration and viewing inventory to valuing a trade, structuring a car deal based on down payment and terms, creating an offer, submitting a credit application and even selecting aftermarket warranty programs.   Customers are more engaged in the buying process and able to shop at their pace.

“We are thrilled to be working with Elead, a true industry leader, to help dealerships give their customers a better, streamlined car buying experience and provide them with crucial data to drive performance and increase sales,” said Todd L. Marcelle, GoMoto CEO and founder.

“Elead is very excited to partner with GoMoto, both companies deliver smart solutions to automotive dealers with the goal of improving the sales process so that it is quick and efficient,” stated Bill Wittenmyer, partner of Elead. “Elead is always looking for strategic partners to ensure clients have the latest technology available to help them achieve greater sales and profits.”

The GoMoto Platform is a cloud-based, customizable software that enables dealers and their customers to enter their contact information with an integrated driver’s license scanning tool, assign salespeople, track ad sourcing, research vehicles, value trades, browse dealer incentives and connect directly to a dealer’s CRM. Applying compelling calls-to-action, to the HUB, entices buyers to take immediate action while on the showroom floor, test drive or in the service lane.


About GoMoto

GoMoto has developed a unique technology platform designed to enhance customer experience in automotive showrooms and service waiting areas. Their suite of interactive solutions extends a dealer’s digital footprint, and complements customers’ online shopping experience when they arrive at the dealership. In line with rapidly evolving and technologically-sophisticated car buyers of today, GoMoto’s Digital HUB provides progressive dealers a turnkey medium to stay digitally ahead of the curve in-store and think beyond furniture and coffee station upgrades. Their sleek, intelligent, and easy to use interfaces provide instant customer engagement, increase CEI/CSI, and ultimately drive measurable ROI from existing and prospective customers. For more information, visit, like us on Facebook or follow us on Twitter and Instagram.

About Elead

Six of the top ten dealer groups have chosen to partner with Elead, the most intelligent and intuitive dealership software available in today’s automotive market. Elead helps dealers achieve unmatched results in increased sales and profit, lead generation, customer communication, sales process, retention and complete lifecycle management across all departments. The company’s automotive-only customer contact management center and CRM are the foundations of their unique dealer-focused suite of products and profit-building strategies. No other company in the industry has the resources or ability of Elead to maintain a 100 percent focus on training, teaching, and support after the sale. For more information, visit our Website, like us on Facebook, YouTube or follow us on Twitter.

Media Contact:
Melissa Maxey
(229) 469-9903

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