Read what the experts have to say about everything from CRM to auto retailing and more.

Elead - Mazda Roseville Success Story

Elead - Mazda Roseville Success Story

Jason Griffin, Executive Manager at Mazda Roseville, is a stickler for relevant and timely engagement with customers. He's been integrally involved in training to ensure all team members know when and how to engage customers during the buying process.

According to Jason, adding CDK Elead CRM to their suite of tools has enhanced their real-time communication — and gives them a significant advantage over Carvana, Vroom or anybody else in this kind of digital selling space.


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