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Is Your Sales Team Ready for an  AI Virtual Assistant?

Is Your Sales Team Ready for an AI Virtual Assistant?

With demand for vehicles currently outstripping supply, many dealers are looking for ways to streamline expenses and operate with fewer employees. In the Sales department, this means that staff are challenged to do more with less.

When understaffed, lead response and nurturing can often be pushed to the back burner. Speed, persistence and personalized communications are key to keeping new prospects engaged, but when your staff is busy, they just don’t have time to keep up with all of their scheduled CRM communications.

Every customer inquiry should receive a response, whether it comes in by phone, email, online or in person. If your Sales team is letting leads slip through the cracks, they may benefit from extra help from a virtual assistant.

An Intelligent Virtual Assistant

Virtual assistants are powered by artificial intelligence (AI) and communicate with customers through, email, texts and chats. Virtual assistants provide support for your Sales and/or BDC staff by handling multiple tasks 24/7. You can also customize AI responses to fit your current sales processes.

Here’s what an AI assistant can do for you:

Send personalized lead responses to 100% of leads

Most salespeople give up on leads after several attempts. However, it can take up to eight attempts before a prospect finally responds.

When AI assistants conduct personalized outreach to unresponsive leads, response rates and lead conversion increase 25 to 30 percent. Virtual assistants can determine where a prospect is in the buying process and encourage them to schedule a phone call or appointment. When the prospect is ready, the virtual assistant will alert the appropriate salesperson and can even schedule the appointment in the CRM.

AI communication is much more human-like than autoresponder emails or chatbots that tend to keep interactions very general. AI responses include references to specific questions or keywords in the customer inquiries and can be customized to send out different responses, depending on the source of the lead.

Keep contact information in the CRM updated

We all know how important it is to keep customer contact information updated in the CRM. However, busy salespeople often overlook this important task. But virtual assistants never forget. Once contact information is captured, AI assistants can automatically complete tasks like updating customer records with new emails, addresses and communication preferences.

Nurture high-funnel leads

Salespeople hardly ever go through the database to search for lead opportunities older than 90 days, but many people drop out of the market and then re-enter months or even a year later. Virtual assistants will routinely and pleasantly reach out to all non-sold leads to attempt to re-kindle interest.

Rekindle dormant leads

Salespeople hardly ever go through the database to search for lead opportunities older than 90 days, but many people drop out of the market and then re-enter months or even a year later. Virtual assistants will routinely and pleasantly reach out to all non-sold leads to attempt to re-kindle interest.

Keep in touch with customers after the sale

How many of your customers who have purchased a vehicle have actually heard from the salesperson post-sale? Probably very few. At most, some of your customers will be fed into a database for Service marketing.

Virtual assistants love to keep in touch with customers. They’ll ask how they like their vehicle and how satisfied they were with the sales process. They’ll ask for referrals and encourage customers to take a survey or rate the dealership online. Additional communication triggers can be scheduled such as a one-year anniversary, warranty or lease expiration.

Post-sales communications can also be used to help drive customers to the Service drive and increase back-end profit opportunities. In fact, the benefits of AI in the Service department are substantial.

The best part about virtual assistants? They won’t quit, don’t take vacations and work 24/7. For dealers focused on improving the customer experience, AI can provide much-needed support for Sales and BDC teams who struggle with lead response and customer communications.


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