When a customer leaves the lot without purchasing a vehicle, there’s a good chance he or she will never be back. A few may return, but most won’t. Does that mean you should never follow up with customers? Obviously not!
The follow-up call is critical and can absolutely save a deal. Even if only one out of ten customers comes back to the store and buys from you, it’s worth your time.
Unfortunately, many salespeople aren’t trained how to make effective follow up calls. I understand that when you call or text a customer, and they completely ignore you, it can be disheartening. But ask yourself honestly, are you giving them a reason to return your voice mail or text?