Today’s customers expect and demand an amazing customer experience. The dealership with the right vehicle and the best experience will ultimately win the business. To deliver the best experience possible, you must maintain expertise about your customers and their shopping behavior.
The average consumer today visits only one or two dealerships before buying. The odds are good consumers will purchase from your store if you focus more on delivering a great customer experience than on being lead-centric.
How do you do that? By mastering three touchpoints: research, communications and the showroom visit. Read More