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Automotive CRM

ELEAD1ONE Announces Integration with CallRevu

We’re excited to announce the integration of CallRevu’s leading solution for call tracking with advanced monitoring and phone call analytics into the ELEAD1ONE CRM platform.

The seamless integration of CallRevu and ELEAD1ONE offers automotive dealers an efficient way to connect with potential customers, log sales calls in a centralized location, and maximize each phone opportunity. CallRevu provides tools for dealers to handle phone calls, improve employee phone skills, and discover more sales and service opportunities through live, actionable alerts. Matched with ELEAD1ONE’s robust customer relationship management platform, this provides ELEAD1ONE clients with visibility into the number of calls made, the number of customers invited to the dealership, the appointment set rate, and much more. With a single login, you can get the data you need to have familiar conversations that lead to appointments. Read More

CRM_is_a_system_of_engagement

In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online.

Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across channels, plus a personalized buying experience informed by past behavior.

For automotive retailers, meeting these expectations requires different capabilities within your CRM.

Before, a CRM was primarily a system of record, a place to organize and store customer information. But today, your CRM is a system of engagement.

What does that mean? Your CRM can help facilitate and orchestrate the customer journey through more personalized and seamless interactions across all customer touch points.

Read More

4_Tips_for_Texting_Success

Text messaging is the most popular data service in the world. It’s quick, easy and effective. The open rate for texts is a sky-high 98 percent, while email open rates hover at only 20 percent.

The average person looks at their mobile phone 150 times a day. It’s no wonder more than 90% of texts are read within 3 minutes of being received.

Texting is an effective way to communicate with prospects, engage with current customers and send inventory or service status updates.

Read More

Best_leads_are_in_your_CRM_ELEAD CRM

New leads are important, and you always want to keep the pipeline full.

Yet, it can cost as much as five times more to attract a new customer than to retain an existing one.

Doesn’t it make more sense to spend time nurturing the leads you already have?

According to research firm Bain & Company, a five percent increase in customer retention can increase profits by as much as 25 percent.

Therefore, nurturing a customer you already have is more profitable in the long run.

Read More

Connected_Customer

The “always connected” shopper trend continues to grow.

In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searched online with a mobile device or computer.

When an online lead gets handed off to an in-store salesperson, it causes friction between salespeople and confuses the customer.

So why are so many dealerships holding on to the old-school divide between an Internet sales department and physical lot sales staff? Read More

Growth_in_a_Soft_Market