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Automotive CRM

Recently I was waiting in line at an airport, along with hundreds of other travelers. A couple appeared out of nowhere, shoving their way to the front of the line and complaining loudly as if they were the only people affected by the long wait. When another traveler told them to get in line, the pair acted shocked, as if they had never seen all of us standing there.

I call this syndrome “Only Person in the World” disease, and unfortunately, it seems to be spreading in our society.

Apparently, this disease gives people the ability to block out the existence of everyone around them as they travel around in little bubbles of self-absorption. The scary part is, most people with the disease don’t even realize they have it! Read More

If you haven’t cleaned your Automotive CRM customer database recently, it could be costing you as much as 12% in lost revenue according to a recent Experian study. With automotive consumers increasing demand for faster, more convenient car buying and servicing experiences, dealers are turning to new digital technologies which all gather more customer data from online sources.

That’s great news for the industry, right? But with the increased power of technology comes the increased responsibility for dealers to maintain accurate customer data or risk squandering precious advertising and operating dollars.

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Need more leads? Whenever sales are slow, one of the first reactions from salespeople, and sometimes their managers, is to proclaim they need more leads or better leads.

In response, they might run a lead generation campaign which results in a temporary lift in lead volume. The problem is, when the campaign ends, the lead volume drops back to less than optimal levels.

A better, more consistent approach is to build a lead generation process into your culture. The process should also include lead follow up, so you’re maximizing the potential of every lead.

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prioritizing_your_crm_tasks

What’s the definition of multi-tasking? It’s doing a lot of things at once, and most often, that means doing them poorly. In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at once. Studies show that multi-tasking ruins productivity, causes mistakes and dampens creative thought.

Yet, many people keep trying, simply because they have too much to do and too little time to do it in. The solution is simple: get your priorities straight and accept the fact that you won’t be able to do everything, because everything can’t be a priority. Read More

three people switching CRM

The decision to switch to a new CRM is not one to be taken lightly. On a daily basis, your sales team relies on your CRM for new leads and opportunities, to remind them what needs to be done, guide them through car deals and keep them on track to meet business goals.

Yet, just about every dealer has switched to a new CRM at one point, typically because of a change in management, but sometimes because they want to try the latest shiny new technology.

Whatever your reason for wanting to switch, here are a few tips to guide you through the vendor selection process and help you make a decision you won’t regret. Read More

Fine_Tune_Your_Dealership_CRM

Your CRM is an essential tool for most businesses, sure, but is your dealership using it to its full potential?  Many of today’s dealers we talk to say no. In the May 2018 issue of Dealer Marketing Magazine, ELEAD1ONE’s Bill Wittenmyer leads a discussion on the five ways dealers can fine tune your dealership CRM to maximize its ROI and personalize every customer interaction.

Dealerships who don’t make their CRM a priority often end up amassing a database that becomes an incomplete and irrelevant expenditure. A recent Experian Data Quality study found that inaccurate data results in a 12% average loss of revenue to companies each year.

Establishing a customer-centric culture based on the execution of streamlined CRM processes that align with your business goals ensures clear communications, tracking, and relationship nurturing that lead to the sale.

In addition to your list of best practices that help your sales team maximize this valuable investment, you’ll learn:

  • Brevity isn’t always the best bet – the importance of leaving concise, yet clear notes for follow-up;
  • How to prioritize activities the proactive activities that fill your sales and service team’s pipelines;
  • Effective email campaigns and audience segmenting to deliver the right message at the right time;
  • Why using mobile apps leads to more manageable logging of all opportunities, and
  • Understanding the benefits of sharing data across your dealership group.

Get the full article 5 Techniques to Fine Tune Your Dealership’s CRM to read and share with your dealership team.