Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an in-depth review of the challenges involved with purchasing a vehicle online, and of current consumer and dealer expectations. Additionally, the eBook shares practical tips on how to prepare a dealership for changes associated with digital retailing.
“Dealers can no longer ignore rising consumer demand to complete at least some of the vehicle purchase process online, but many dealers have concerns about the technology,” said Bill Wittenmyer, Partner of ELEAD1ONE. “Our vision is that dealerships will remain central to the online car-buying process. This eBook presents a business model that expands opportunities, not limits them.”