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Ask a dealer what they need to sell more cars and a typical answer will be “more leads.” On the surface, this makes sense. But to get more leads, you need to spend more money. Even then, you’re never really in control of how many leads get generated.

Now that new car sales and lead volume are plateauing, a better solution for selling more cars is to increase your customer connection rates. This may require a shift in mindset and habits of your sales staff.

After all, your salespeople were probably trained in the art of persuasion. They know how to overcome objections and close the deal. But do they know how to get a potential customer to respond to an email or call them on the phone? Read More

How do you ensure your dealership sales forecasting efforts aren’t in vain? Most of the time we start by looking at last year’s numbers and increasing those numbers by whatever your desired growth rate is. However, coming up with an accurate sales forecast is not nearly that simple. One of the most effective ways of creating an accurate sales forecast is getting your sales team involved in the process. Review all the meaningful sales figures and data you have, set some realistic goals, and run the numbers. Above all else, provide meaningful guidance and hold everyone accountable.

To learn more about creating accurate sales forecasts and getting the most out of your sales team, read the full article by ELEAD1ONE Partner Bill Wittenmyer on CBT News.

ELEAD1ONE Xchange iMR

Participating dealers can now use iMR Match Funds for the ELEAD1ONE Xchange Tradeup Program

ATLANTA, GA – May 26, 2017ELEAD1ONE today announced that General Motors has approved ELEAD1ONE Xchange for the GM Dealer Technology Assistance Program (DTAP.)

Xchange uses intelligent data and equity mining technology triggered by service drive activity and DMS sales to bridge the gap between sales, service, and marketing. It provides a comprehensive customer acquisition and retention platform that connects dealers with consumers in a smarter way to build loyal relationships, increase market share and overall profitability. All GM dealers who are part of this program can now use iMR funds for Xchange.

In 2016, General Motors also approved ELEAD1ONE as an online service schedule vendor for its dealer’s digital marketing sites, which is eligible for reimbursement through GM’s Parts iMR Program. The SERVICE1ONE Online Scheduler solution allows consumers to shop for repair services and schedule appointments anytime, anywhere.
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