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Dealership Training

guy making calls

At its core, sales is a numbers game. It always has been and always will be. If you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your store. In our industry, top performers close 50 to 60 percent of their appointments.

Therefore, logic dictates the only way to increase sales is to make more appointments. We all know you can’t rely on “ups” alone. So, how do you get more appointments? It’s pretty simple. You make more phone calls.

The person who makes the most phone calls makes the most connections. Those who make the most connections, make the most appointments and ultimately close the most sales. Makes sense, doesn’t it?

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Selling_Cars_The_Magic_Formula_For_Success

Did you know that the self-improvement industry in the U.S. is a $10 billion market? That means there are a lot of people out there who are not achieving their goals. Of course, there are also dozens, if not hundreds of self-help gurus taking advantage of this situation and dishing out advice on how to be successful.

If only success were as simple as drinking a bottle of magic formula.

The reality is, whether you’re selling cars or performing oil changes, only you are in control of how successful you will be. Ultimately, it’s up to you to create your own formula for success. Expect it to take time and allow plenty of room for trial and error. Read More

How do you ensure your dealership sales forecasting efforts aren’t in vain? Most of the time we start by looking at last year’s numbers and increasing those numbers by whatever your desired growth rate is. However, coming up with an accurate sales forecast is not nearly that simple. One of the most effective ways of creating an accurate sales forecast is getting your sales team involved in the process. Review all the meaningful sales figures and data you have, set some realistic goals, and run the numbers. Above all else, provide meaningful guidance and hold everyone accountable.

To learn more about creating accurate sales forecasts and getting the most out of your sales team, read the full article by ELEAD1ONE Partner Bill Wittenmyer on CBT News.

Communication_glue_teams_together

One very important thing some leaders fail to realize is that communication is the glue that holds teams together. Too often managers get so caught up in administrative tasks, reports and other duties they tend to ignore their team. As a result, team members feel left out and ignored, perhaps even unimportant.

And, while that same manager can send a million emails, text messages, Slack messages, and every other form of communication available using today’s digital technology, their team can still feel left out and disconnected, regardless of how many messages are sent. Read More