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fixed-ops

When it comes to increasing service revenue, there is no shortage of areas to consider – improving process efficiency, expanding facilities, hiring more technicians, just to name a few. With an ever-expanding list of action-items, many dealerships are overlooking one of the easiest ways to increase service revenue and the best part – it doesn’t involve spending hundreds of thousands of dollars in remodeling or new-hires.

The low-hanging fruit in most service department lies in declined service. No, seriously. If you don’t have a rock-solid process for recapturing declined services, your dealership is likely leaving a large amount in missed opportunities (and future sales) on the table. The good news is this is a relatively easy fix and a surefire way to add to your dealership’s bottom line. Read More

Service Department Opportunity

We’ve all heard the forecasts: new vehicle sales are slowing, and the latest predictions for 2018 are that sales may drop to 16.7 million vs. an estimated SAAR of 17.1 million this year.

I suppose weakening demand could be interpreted as bad news, but a 2.3 percent drop in sales is hardly going to cause any dealers to tighten their belts. Still, if your business isn’t growing, it’s shrinking, and who wants shrinkage? If you’re not growing and defending market share, someone else is.

The good news is you don’t have to rely on new vehicle sales demand to grow your business. Do me a favor and walk over to your service department. Stand there and listen for a moment. That knocking sound you hear is opportunity. Read More

With competition at an all-time high and sales margins shrinking more and more each month, no dealership can afford to ignore inbound call handling. In this eye-opening one-hour webinar recording, Bill Wittenmyer of ELEAD1ONE shares strategies, tips and tricks to improve inbound call handling performance and convert more valuable phone leads into appointments.

 

Fixed Operations at DigitalDealer22

Profit-generating strategies for fixed operations has been a hot topic for auto dealers this year. As dealers from the across the United States poured into Tampa for Digital Dealer 22 – the premier automotive retail industry event of the Spring – ELEAD1ONE’s all-in-one core platform GRAVITY and the company’s award-winning service drive technology, Service1One, topped the list of dealership software to watch.  If you weren’t able to join us, here are three things you won’t want to miss:

1. Turn Your Service Drive Into a Profit-Generating Machine

Profit-generating Service Drive Technology

The ever-energetic Bill Wittenmyer provided solid, actionable approaches to help dealers take their service customer experience from average to AWESOME with video and mobile technology.  The highly sought after automotive retail expert and partner at ELEAD1ONE helped kick off day one of the three-day event with valuable insights on leveraging technology to streamline the experience in service and grow customer retention.  Attendees received valuable advice on:

  • How to identify and fix problems in service and parts operations
  • How to create the most efficient, streamlined service experience
  • How to develop effective marketing processes and build lasting customer relationships

Click here to download Bill Wittenmyer’s full presentation.

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Service Department Marketing

To most consumers, the service department is an area of the dealership that is “off limits,” inconvenient, and intimidating. Add in the fact that most vehicles today are so complicated, the average person has no idea of the inner workings of even the most ordinary things. Dig deeper into the fine points of service department marketing with ELEAD1ONE Partner Bill Wittenmyer in the August issue of Dealer Marketing Magazine.

Bill offers his decades of insight into what dealers can do to maximize the potential of their Fixed Ops department.

  • The most common complaint customers have regarding fixed ops today
  • The most overlooked investment in marketing your service department in the digital space
  • The single most important thing dealers can do to ensure customer retention and loyalty

For more insight into the multi-channel approach in marketing your Service department, read the full article here:  Dealer Marketing Magazine Article

Participating dealers can use iMR match service lane funds for SERVICE1ONE Online Scheduler powered by ELEAD1ONE

ATLANTA, GA – July 19, 2016 – ELEAD1ONE, the benchmark in automotive marketing, sales, and service retention platforms, announces that General Motors approved the company as an online service schedule vendor for its dealer’s digital marketing sites, as well as parts iMR (inMarketRetail) reimbursement. All GM dealers who are part of this program can now use iMR funds for the SERVICE1ONE Online Scheduler solution, allowing consumers to shop for repair services and schedule appointments anytime, anywhere. Read More

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