Is your dealership planning to implement a digital retailing solution this year? If so, you’re not alone. According to a 2017 study by Root & Associates and CDK Global, more than half of dealership management has expressed interest in a digital retailing solution for their website.
Now that more tools are becoming available, it won’t be long before a small percentage of car buyers complete at least part of the purchase process online.
One of the first questions that dealers should ask when implementing a new solution is, “How can we best serve our customers during their online car-buying journey?” Read More