ELEAD1ONE’s innovative data mining technology Xchange Trade Up is featured in the June/July issue of Fixed Ops Journal’s profile on using a vehicle exchange specialist.  Mark Queen, fixed operations expert and Partner at ELEAD1ONE, shared his insights on using a dedicated vehicle exchange specialist in your service department to identify sales opportunities.

More than 2000 dealerships use the ELEAD1ONE’s Xchange Trade Up equity mining solution to create new sales opportunities from their existing customer base. “A service department writing 50+ repair orders a day needs a dedicated vehicle exchange specialist.”

While having an equity mining solution that integrates seamlessly with your sales CRM and service drive technology is critical, dealerships that successfully sell vehicles utilizing data-mining technology have systems in place to identify conquest opportunities before the customer arrives in the service lane.

To see how successful dealers are encouraging vehicle sales among their service customers the Fixed Ops Journal article Dealership Service Lanes Can Be A Great Place to Talk Vehicle Trade-Ins.