ELEAD1ONE BLOG

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Scott_Clark_Toyota_Service1One

When the team at Scott Clark Toyota began searching for an innovative service drive technology that would provide a competitive edge in their Fixed Operations department, the team turned to ELEAD1ONE for a solution that could handle their hefty customer load and growth opportunities.

As one of the nation’s most profitable Toyota dealerships, Service Director David Blackburn turned to the Fixed Operations consultants at ELEAD1ONE to chart a plan to create the best customer experience in the Charlotte, North Carolina metro area.

The goal – to streamline the communication between service technicians, the parts desk, and most of all with their customers. The dealership also wanted to add accountability to their Multi-Point (MPI) and Additional Recommended Services (ASR) processes.

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NADA 2018 is just around the corner and digital retail is taking the spotlight as the must-see tech innovations for automotive dealers this week in Las Vegas.

ELEAD1ONE Partner Bill Wittenmyer and Hanna Lutz of Automotive News chatted about what it means to use digital retailing tools to meet customers where they want to be. Details from the interview are featured in the Automotive News article “Online Retailing Products Take the Spotlight”. Click here to download your copy. Read More

5 Outbound Call Campaigns for Auto Dealers

Outbound call campaigns are highly effective for motivating customers to take action. Sometimes nothing beats the sound of a real human voice that’s friendly and knowledgeable reaching out to you on the phone.

For sales campaigns, you can either organize your sales team to conduct an outbound call blitz, have your business development center (or Virtual BDC) reps complete it, or outsource to a qualified BDC expert and have a warm handoff of hand-raisers to designated dealership personnel. On the service call side, it’s wise to have your BDC or an outsourced call center make the calls. Read More

Is your dealership planning to implement a digital retailing solution this year? If so, you’re not alone. According to a 2017 study by Root & Associates and CDK Global, more than half of dealership management has expressed interest in a digital retailing solution for their website.

Now that more tools are becoming available, it won’t be long before a small percentage of car buyers complete at least part of the purchase process online.

One of the first questions that dealers should ask when implementing a new solution is, “How can we best serve our customers during their online car-buying journey?” Read More

Introducing DealBuilder Digital Retailing

2018 is off to a running start at ELEAD1ONE, and our product team has been working hard to keep our resolution – to deliver the hottest customer experience technology in automotive. This week we’re unveiling DealBuilder, a digital retailing application that guides customers through the entire vehicle purchase process, wherever they are.

What Is DealBuilder

It’s clear that digital retailing is here to stay, so ELEAD1ONE envisioned and created a tool that allows consumers to start the vehicle purchase process online with DealBuilder Online or at the dealership with the aid of a salesperson and DealBuilder Showroom. Read More