ELEAD1ONE BLOG

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Prepare_Your_Dealership _Digital_Retail

This article was originally published in Dealer Magazine.

Does your dealership offer customers the option to purchase a car online? If not, you’re missing opportunities and sales. According to surveys, 83% of consumers want to do one or more steps of the purchase process online.

Of course, other surveys show that just as many consumers still want to visit a dealership to test drive a vehicle, trade in their vehicles and sign final documents. 

But that doesn’t mean you should adopt a wait-and-see mentality when it comes to online car buying. Manufacturers, large auto groups, used vehicle retailers and other third parties are rolling out a variety of solutions designed to capture sales from customers who are looking for a more convenient car buying process.

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How_to_Motivate_Salespeople

In the car business money has always been used to motivate salespeople. The idea is that commissions are a big enough motivator to drive salespeople to do what they need to do in order to sell a car.

Today we have to question whether this method works on a new breed of salespeople. I’m not referring to Millennials. I’ve never really liked the word “Millennial” because I don’t believe you can slap labels on an entire generation. Besides, I have noticed that many 40- to 50- year old salespeople fit into this new breed; which is simply a large percentage of people who aren’t super motivated by money.

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NADA_2019_Takeaways

Each year dealers, industry experts and automotive professionals head to NADA Expo to catch a preview of the hottest technology and keep up with the latest automotive retail trends. We want to thank our existing and new clients, as well as industry friends who visited our booth and helped us achieve record-breaking success.

Did you miss the show? It’s not too late to join the conversation. Here are some of the biggest highlights from day two of NADA, and we’re still far from over. 

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5 of the Most Popular Topics in Automotive Retail in 2018

As we prepare to usher in 2019, the ELEAD team is feeling grateful for the opportunity to serve our incredible dealer customers, partners and friends. Throughout the year, we continuously learn from the automotive community and its best and brightest dealers, and sharing those tips to help you succeed is one of the best parts of what we do.

In that spirit, we’ve gathered the highlights of what we learned this year and curated a list of our most popular content in 2018 to share with you as you reflect on 2018 and prepare for the New Year.

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When a customer leaves the lot without purchasing a vehicle, there’s a good chance he or she will never be back. A few may return, but most won’t. Does that mean you should never follow up with customers? Obviously not!

The follow-up call is critical and can absolutely save a deal. Even if only one out of ten customers comes back to the store and buys from you, it’s worth your time.

Unfortunately, many salespeople aren’t trained how to make effective follow up calls. I understand that when you call or text a customer, and they completely ignore you, it can be disheartening. But ask yourself honestly, are you giving them a reason to return your voice mail or text?

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The Three-Part Growth Equation to Their Success 

This article was originally published in Dealer Service Magazine

In November 2017, New Smyrna CJD moved into a brand new facility in New Smyrna Beach, FL. Built with the service customer experience in mind, the design is in stark contrast to the store’s old facility — and most other dealerships — which were built to optimize sales.

Before the move, General Manager Jack Holcomb identified service as one of the areas with the most potential for revenue growth. “My goal moving into this store was to double my service revenue,” he said. Read More