We’re thrilled to share a recent AutoSuccess feature of one of our successful clients – Alfa Romeo Fiat of Fort Worth!
When the owners of Alfa Romeo Fiat Fort Worth in Texas purchased the franchise in July 2017, just 12 vehicles were sold in the month prior to the close. That’s new and used sales, combined.
“Before we bought the dealership, we examined its overall business operations and sales processes through the customer’s eyes. In one instance, I stood out on the lot for an hour pretending to be a customer. Not one person came out to greet me,” said Chris Hamud, the store’s current partner and co-owner. “In almost every area of the mystery shopping process, one thing was evident — the staff really didn’t seem to care. So once we acquired the store, one of the first things we did was to re-staff, eliminating all but two team members.”
In the first month under new ownership, Alfa Romeo Fiat Fort Worth sold 110 vehicles and ranked No. 1 in Fiat sales in the nation, a title the dealership has held ever since. One year later, the store averages between 270 and 280 car sales per month — a whopping year-over-year sales increase of more than 2,000 percent.
Turning Things Around
After more than two decades of working in the car business, Hamud teamed up with his three brothers and his best friend to form Fort Worth Brothers LLC. It was their dream to buy a dealership, and when they found Alfa Romeo Fiat Fort Worth, they knew it was a diamond in the rough. Read More