Does your dealership offer customers the option to purchase a car online? If not, you’re missing opportunities and sales. According to surveys, 83% of consumers want to complete one or more steps of the purchase process online.
Join Bill Wittenmyer, CDK Global’s Vice President of Sales, for an in-depth look at the modifications dealers need to consider for the next step in the evolution of the car buying process.
This session will review the current state of digital retailing and consumer expectations, including why people want to purchase online and what they expect from your dealership during the process. Bill will address the most common concerns from dealerships and explain why dealers should embrace digital retailing sooner rather than later. He’ll guide you through how to adapt internal sales processes without losing profits or control.
Finally, Bill will share practical advice on how to prepare your dealership for digital retailing, including changes in staff roles and responsibilities, technology considerations, promoting your solution and a digital retailing checklist.
In Bill’s session, you’ll learn how to: