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Digital Dealer 26 Conference & Expo

April 9 - April 11


Does your dealership offer customers the option to purchase a car online? If not, you’re missing opportunities and sales. According to surveys, 83% of consumers want to complete one or more steps of the purchase process online.

Join Bill Wittenmyer, CDK Global’s Vice President of Sales, for an in-depth look at the modifications dealers need to consider for the next step in the evolution of the car buying process.

Bill WittenmyerWinning Digital Retailing Strategies: Facilitate Online Car-Buying and Meet Customer Expectations, Without Losing Profits or Control of the Sales Process Tuesday, April 9, 2019 | 2:30 p.m.-3:30 p.m. EST

This session will review the current state of digital retailing and consumer expectations, including why people want to purchase online and what they expect from your dealership during the process. Bill will address the most common concerns from dealerships and explain why dealers should embrace digital retailing sooner rather than later. He’ll guide you through how to adapt internal sales processes without losing profits or control.

Finally, Bill will share practical advice on how to prepare your dealership for digital retailing, including changes in staff roles and responsibilities, technology considerations, promoting your solution and a digital retailing checklist.

In Bill’s session, you’ll learn how to:

  • Adapt internal processes for digital retailing while retaining control of the sales process.
  • Adjust staff roles and responsibilities to facilitate the online car-buying process and meet customer expectations.
  • Promote your digital retailing solution to drive more customers to your site.


April 9
April 11
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Digital Dealer


Orange County Convention Center
9800 International Dr.
Orlando, FL 32819 United States
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