Three Tips for Selling Your Vehicle Pipeline and Special Orders

There’s a shift underway from selling stock to selling pipeline and special orders, and this may be the new normal. Experts predict vehicle shortages will last through 2022.

Notable Trends at NADA 2022

NADA 2022 conversations we were able to have with colleagues in person were more informative and even more exciting than we expected.

Look to Your Vendors for Sales Training

Today's automotive sales training often delivers a poor experience, simply because the programs were not designed with modern retailing in mind.

The Pros and Cons of an External BDC for Auto Dealerships

A Business Development Center, or a BDC, is a separate department of the dealership that focuses on bringing in Sales and Service business.

5 Best Practices for Automotive Sales Managers

Automotive Sales Managers are responsible for building, cultivating and managing their Sales team.

5 Habits of a Successful BDC Manager

BDC Managers understand the importance of their role and cultivate habits that push their agents to succeed.

How AI Will Take Strategic Data-Driven Marketing to the Next Level

Compared to other retail industries, auto dealerships have been slow to adopt data-driven marketing.

Three Tips to Improve Email Marketing KPIs

It’s no secret that customers hate email spam. For example, my dad recently bought a gently used Hyundai Sonata. One week after he bought it, he received an email about trading it in. I probably don’t have to tell you that he opted out of further email communications.

How Virtual Assistants (AI) Help Retain More Service Customers

The current inventory shortage presents a problem for dealership Service departments.

Why It’s Time to Dust Off Your Dealership Marketing Playbook

Car dealership marketing is famous for flooding the airwaves with ads.

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