Three Tips for Selling Your Vehicle Pipeline and Special Orders

There’s a shift underway from selling stock to selling pipeline and special orders, and this may be the new normal. Experts predict vehicle shortages will last through 2022.

Supercharge Your CRM Use

The theme song to the classic sitcom "Cheers" states that “sometimes you want to go where everybody knows your name.” This is especially true when

Four Tips for a Multichannel Marketing Strategy

Newspapers and TV are the traditional giants of a dealership marketing strategy. But relying solely on these two channels constricts your reach.

Texting Do’s and Don’ts at Your Dealership

What’s the most iconic noise of our time? I’d argue it’s the text message alert sound associated with the iPhone.

The Train Game is More Important Than Ever

The car business has come a long way in many areas, but employee retention is not one of them. Turnover in the Sales department is still high.

Pushing the Fixed Ops Needle Forward

In the auto industry, it’s pretty much a given that process = profits. When employees follow your dealership’s established processes, profits will follow. But how do you know if employees are following processes?