Resources

Want to learn about automotive retail? Check out these ebooks, white papers, blog posts and more.

Automotive Customer Experience

How Data Drives the Customer Experience

The more data you have on your customers, the easier it is to tailor conversations and strategies to meet their individual needs. And that makes them happier.

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Facebook Newsfeed Fixes for Your Dealership

Facebook Newsfeed Fixes for Your Dealership

It’s the uproar that most online marketers were anticipating, yet didn’t know how they would adjust until it occurred.

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Quirky Sales Manager Superstitions or Fear of Change?

Quirky Sales Manager Superstitions or Fear of Change?

Back in 1998, while I was selling cars at a small Chevrolet dealership in Georgia, we had a daily ritual known as a lot party.

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Eliminating the Sense of Entitlement

Eliminating the Sense of Entitlement

I have noticed a change in the last few years of the mindset established during the onboarding process with new employees.

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Perception vs. Reality: The True Customer Experience

Perception vs. Reality: The True Customer Experience

Update: Bill Wittenmyer, Partner at ELEAD1ONE, joined Auto Dealer Live September 1, 2016, for a discussion base

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Service Department Marketing: The Multi-Channel Approach

Service Department Marketing: The Multi-Channel Approach

To most consumers, the service department is an area of the dealership that is “off limits,” inconvenient, and intimidating. Here's insight into what dealers can do to maximize the potential of their Fixed Ops department.

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GM Approves ELEAD1ONE as iMR Match Eligible Vendor

GM Approves ELEAD1ONE as iMR Match Eligible Vendor

Participating dealers can use iMR match service lane funds for SERVICE1ONE Online Scheduler powered by ELEAD1ONE

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Automotive Retail Industry News July/August 2016

Automotive Retail Industry News July/August 2016

Buying Habits and the Customer Experience

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Fast Food and Your Service Drive

Fast Food and Your Service Drive

Failing to remember to bring leftovers for lunch, I ventured out in search of my favorite food — fried chicken.

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Transparency Breeds Trust

Transparency Breeds Trust

Today’s customers are on a quest for what is genuine and authentic. Take the role of marketing for example.

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Webinar: The 5 Biggest Mistakes You Are Making With Your CRM and How to Fix Them

Webinar: The 5 Biggest Mistakes You Are Making With Your CRM and How to Fix Them

If you want to minimize your mistakes and maximize your sales opportunities, this webinar is for you.  ELEAD1ONE Partner Bill Wittenmyer leads

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