Make Your Automotive CRM Tools Work for Your Dealership

Every dealer wants to empower employees, engage customers and increase ROI.

Three Tips for Selling Your Vehicle Pipeline and Special Orders

There’s a shift underway from selling stock to selling pipeline and special orders, and this may be the new normal. Experts predict vehicle shortages will last through 2022.

The Pros and Cons of an External BDC for Auto Dealerships

A Business Development Center, or a BDC, is a separate department of the dealership that focuses on bringing in Sales and Service business.

5 Best Practices for Automotive Sales Managers

Automotive Sales Managers are responsible for building, cultivating and managing their Sales team.

5 Habits of a Successful BDC Manager

BDC Managers understand the importance of their role and cultivate habits that push their agents to succeed.

How AI Will Take Strategic Data-Driven Marketing to the Next Level

Compared to other retail industries, auto dealerships have been slow to adopt data-driven marketing.

Three Tips to Improve Email Marketing KPIs

It’s no secret that customers hate email spam. For example, my dad recently bought a gently used Hyundai Sonata. One week after he bought it, he received an email about trading it in. I probably don’t have to tell you that he opted out of further email communications.