Three Automotive CRM Trends to Improve Profitability in 2023

The Customer Relationship Management (CRM) system is a dealership’s trusted workhorse to capture, nurture, and convert vehicle shoppers.

Supercharge Your CRM Use

The theme song to the classic sitcom "Cheers" states that “sometimes you want to go where everybody knows your name.” This is especially true when

Four Tips for a Multichannel Marketing Strategy

Newspapers and TV are the traditional giants of a dealership marketing strategy. But relying solely on these two channels constricts your reach.

Texting Do’s and Don’ts at Your Dealership

What’s the most iconic noise of our time? I’d argue it’s the text message alert sound associated with the iPhone.

The Train Game is More Important Than Ever

The car business has come a long way in many areas, but employee retention is not one of them. Turnover in the Sales department is still high.

How to Make KPIs Less Boring

Process — We all know it’s important, yet time and again we see salespeople skirting the process in hopes of finding a shortcut to success.

Pushing the Fixed Ops Needle Forward

In the auto industry, it’s pretty much a given that process = profits. When employees follow your dealership’s established processes, profits will follow. But how do you know if employees are following processes?

How a CRM Can Help Dealers Meet and Exceed Pre-Pandemic Growth

A new report from eLEND Solutions shows 80% of dealers surveyed fast-tracked adoption of digital retailing tools due to the pandemic.

How Used Car Dealers Can Benefit from CRM Software

If you’re like most independent dealers, you loaded up on used inventory during the first few months of the pandemic.

How to Become a Top Sales Producer Today

For decades, the unofficial motto of the auto industry seemed to be “we’re for anything but change.” Then the pandemic threw our normal sales proce

Read This Before Choosing a Desking Provider

If you’ve been in the business for a long time like I have, you’ll remember when every dealership desk had a built-in ashtray.

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