If you haven’t cleaned your Automotive CRM customer database recently, it could be costing you as much as 12% in lost revenue according to a recent Experian study. With automotive consumers increasing demand for faster, more convenient car buying and servicing experiences, dealers are turning to new digital technologies which all gather more customer data from online sources.

That’s great news for the industry, right? But with the increased power of technology comes the increased responsibility for dealers to maintain accurate customer data or risk squandering precious advertising and operating dollars.

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