In the car business money has always been used to motivate salespeople. The idea is that commissions are a big enough motivator to drive salespeople to do what they need to do in order to sell a car.
Today we have to question whether this method works on a new breed of salespeople. I’m not referring to Millennials. I’ve never really liked the word “Millennial” because I don’t believe you can slap labels on an entire generation. Besides, I have noticed that many 40- to 50- year old salespeople fit into this new breed; which is simply a large percentage of people who aren’t super motivated by money.Read More