Tag Archives: Bill Wittenmyer

Customer loyalty and retention are crucial to the successful growth strategy of your dealership. But getting customers to return for maintenance or for their next vehicle purchase can be tricky. Most dealers only see a customer retention rate of about 25%. And, there are a jungle of dealerships competing for consumers’ attention.  How can you create a consistent loyalty and retention program to naturally increase sales and service business?

In this webinar, you will learn strategies to:

  • Personalize your program to meet consumers on their terms using omnichannel marketing
  • Have the software and infrastructure in place to reach customers with the right message at the right time
  • Capitalize on every sales opportunity, increase customer pay ROs, improve CSI and build loyalty by catching revenue opportunities at just the right time
  • Grow your pre-owned inventory organically and avoid high auction costs
  • Give your employees more time to focus on building relationships in-store that can lead to sales

Join Bill Wittenmyer, VP of Sales, Layered Apps & Competitive Accounts at ELEAD1ONE  for his best-in-class solutions to growing customer retention rates and increasing the lifetime value of each customer to your dealership.

CRM_is_a_system_of_engagement

In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online.

Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across channels, plus a personalized buying experience informed by past behavior.

For automotive retailers, meeting these expectations requires different capabilities within your CRM.

Before, a CRM was primarily a system of record, a place to organize and store customer information. But today, your CRM is a system of engagement.

What does that mean? Your CRM can help facilitate and orchestrate the customer journey through more personalized and seamless interactions across all customer touch points.

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4_Tips_for_Texting_Success

Text messaging is the most popular data service in the world. It’s quick, easy and effective. The open rate for texts is a sky-high 98 percent, while email open rates hover at only 20 percent.

The average person looks at their mobile phone 150 times a day. It’s no wonder more than 90% of texts are read within 3 minutes of being received.

Texting is an effective way to communicate with prospects, engage with current customers and send inventory or service status updates.

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Best_leads_are_in_your_CRM_ELEAD CRM

New leads are important, and you always want to keep the pipeline full.

Yet, it can cost as much as five times more to attract a new customer than to retain an existing one.

Doesn’t it make more sense to spend time nurturing the leads you already have?

According to research firm Bain & Company, a five percent increase in customer retention can increase profits by as much as 25 percent.

Therefore, nurturing a customer you already have is more profitable in the long run.

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End_of_month-crunch

Do you ever wonder why dealerships and consumers alike are all programmed to buy cars at the end of the month? Asking how this happened is like asking which came first, the chicken or the egg. For sales teams and managers, the end-of-the-month crunch is a grind.

When it’s over, it’s natural to relax a little before diving into the new month. For consumers, all the commercials and pressure to buy are pushed out towards the end of the month, so many of them are programmed to know they can get a better deal if they wait.

Then there are the manufacturers, who throw out additional incentives towards the end of the month to keep managers and salespeople motivated.

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Is your sales staff making enough phone calls to keep your pipeline full of leads? Has your manufacturer ever mandated the use of a BDC service? Or do your service advisors spend too much time on the phones, and not enough face time with your customers? It’s time for some straight talk about the BDC strategies you should be using to grow your business.

In this educational webinar, industry expert Bill Wittenmyer will share a no-nonsense look at the pros and cons of running a BDC, whether it’s internal, external or using a hybrid approach.

Attendees will also learn:

  • Pros and cons of setting up an internal BDC
  • Pros and cons of outsourcing BDC services or when a hybrid approach works best
  • Key metrics for measuring and scaling up BDC performance
  • 5 high ROI call campaigns that generate appointments, engage customers and win deals

To register for this free webinar, sign up here.