Tag Archives: Bill Wittenmyer

Connecting_with_your_customer

Connecting with your customer has moved from persuading a customer to purchase a vehicle with persuasive pitches to a more genuine exchange built on creating a connection. By the time customers enter your showroom, they are well beyond seeing what the market has to offer. Instead, they are looking for reasons not to do business with you.

In this episode of AutoSuccess Magazine’s weekly podcast, Bill Wittenmyer outlines the positive qualities your interactions can lead to the sale, rather than the high-intensity sales pitch.

Additional lessons learned include:

Read More

Customer_Expectations_Calls

Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders. These promises are what motivate the customer to call in the first place.

Then the expectation gap opens up. Typical problems that dealerships run into include:

  • Calls getting put on hold, transferred to voice mails, routed to a carousel of wrong persons, or worse, disconnected
  • Customer does not get the information they called for, such as a price quote, or
  • No one returns the customer’s call.

When these things happen to your customers, your dealership instantly loses credibility. You promote how easy it is to do business with you, but that’s not what customers experience.

It’s not difficult to fix your phone processes, but it does require a strategy. Try these tips to help bridge the customer expectation gap at your store. Read More

Communication_glue_teams_together

One very important thing some leaders fail to realize is that communication is the glue that holds teams together. Too often managers get so caught up in administrative tasks, reports and other duties they tend to ignore their team. As a result, team members feel left out and ignored, perhaps even unimportant.

And, while that same manager can send a million emails, text messages, Slack messages, and every other form of communication available using today’s digital technology, their team can still feel left out and disconnected, regardless of how many messages are sent. Read More

ELEAD1ONE at WIA 2017

Bill Wittenmyer, Partner at ELEAD1ONE, will be among an impressive lineup of automotive industry leaders providing keynote addresses at this year’s Women in Automotive Conference. Wittenmyer, a 20-year veteran of the automotive retail industry, will share his unique insights on navigating your team through the ever-changing preferences of the consumer. Whether you are a Dealer or Vendor, Manager or Sales team member, the lessons taught in this informative keynote apply for life in and outside of the showroom.

Wittenmyer at 2017 Women in Automotive Conference

Keynote: Disrupting Change: Creating a Culture of Resilience | July 9, 2017 | 4:25 p.m. Eastern | Orlando, Florida

Wittenmyer at 2017 Women in AutomotiveIf change is the only constant, then agility is paramount to successful leadership. With the automotive industry in flux, traditional strategic planning is no longer enough and tomorrow’s leaders are already building a culture of resilience. In this informative keynote session, Bill Wittenmyer outlines successful strategies for adapting to changing trends in consumer habits, shifts in legislation and innovative technology in the automotive industry.

You’ll better understand how to:

Identify current obstacles and challenges in our industry and ways you can overcome them

How to adapt your processes around disruptive technologies.

Championing customer experience and adopting cross-channel communication strategies to interact in a manner consumers prefer.

To learn more about Bill Wittenmyer, follow Bill on LinkedIn or Twitter @Billythekidwitt

Demo GRAVITY and Service1One

Get a VIP Demo of ELEAD1ONE’s GRAVITY core platform and the Service1One Customer Retention Suite are available.  To reserve your time, please drop us a note here with your preferred day and time.

About the 2017 Women in Automotive Conference

Founded in 2014, the Women in Automotive Conference has quickly grown into one of the premier events in the automotive community.  As a co-sponsor of the yearly event, ELEAD1ONE shares in the mission in facilitating the hiring, training, mentoring of women in automobile dealerships. The three-day event provides a great forum for discussion, and debate of issues surrounding diversity and leadership. Network and learn from some of the industry’s forward-thinking leaders and vendors in the automotive retail space today.

Spending Time, Wasting Time

In an ironic twist, as leaders, we spend more time, wasting time on items that keep us from moving the needle. The 525,600 minutes in a year sounds like a massive amount of time, yet as we plow through our to-do lists, it may feel like chunks of time just perish into thin air. As leaders we can move mountains for our team to help them achieve, and make the unthinkable idea a reality.  But no pile of money can buy us an extra hour or two or five to lengthen our day to accomplish all that we want for ourselves and our team.

How Are We Spending Our Time?

The typical company leader spends 30% of their time in emails.  The other 70% of their time is spread across a variety of tasks from development to human resource issues and of course, sales. An informal study published a few years ago offered these five areas of focus for leaders in any industry.

  • Developing Strategy – what are our dealership financial goals and how will my team reach them?
  • Communication – your team cannot effectively reach the goals established if you as a leader have not communicated them effectively.  Communication needs to be consistent. It also needs to be swift when course corrections are needed.
  • Establishing and Creating a Culture – In short, we’re talking hiring. Finding the right people for your culture, and placing them in the right positions, so your employees are successful in executing the ultimate vision.
  • Assistance – Removing obstacles that prevent success reaffirms your commitment to your team’s success individually and for the dealership.  Assistance also comes with the understanding that “help” can come in the form of knowing when to get out of your team’s way.
  • Resources – Providing the resources needed to make your team’s jobs easier, and your efforts highly organized for effective customer follow-up and measurement.

Think about how these key areas fit into the dealership setting.  While being busy can be seen as a blessing for dealer leaders, it can cause us to lose focus on our primary job – to lead. Bill Wittenmyer, Partner at ELEAD1ONE, explains the key to maintaining focus on what matters. The shift minimizes time spent on minutiae that can keep you and your team from meeting their goals in his March 2017 AutoSuccess editorial “Spending Time, Wasting Time.”

Key Takeaways:

  • Tangible approaches to prioritizing your time to reinforce goals that need to be met
  • How fixating on reporting can be a hindrance not a help.
  • Waiting for the absolute perfect dealership tool can hold your team back from realizing success

Prioritizing your time allows you to be a better leader for the people who seek your guidance and direction. For tools, tips, and time hacks to help you save time, read the full article published in the March 2017 edition of AutoSuccess Magazine here.

  • 1
  • 2