Tag Archives: car sales

Auto Dealer's Guide to Digital Retailing

Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an in-depth review of the challenges involved with purchasing a vehicle online, and of current consumer and dealer expectations. Additionally, the eBook shares practical tips on how to prepare a dealership for changes associated with digital retailing.

“Dealers can no longer ignore rising consumer demand to complete at least some of the vehicle purchase process online, but many dealers have concerns about the technology,” said Bill Wittenmyer, Partner of ELEAD1ONE. “Our vision is that dealerships will remain central to the online car-buying process. This eBook presents a business model that expands opportunities, not limits them.”

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Staying on top of the competition calls for a daily assessment of  your used car inventory.  Andrew Cowart, Camp Chevrolet Cadillac General Sales Manager, shares his one solid habit to set the market standard in Spokane, Washington in this Dealer Tip of the Month, first published in April 2017.

Sales Manager Superstitions

Back in 1998, while I was selling cars at a small Chevrolet dealership in Georgia, we had a daily ritual known as a lot party. This “party” consisted of completely rearranging the lot by moving different types of vehicles to the front line to draw the attention of potential customers. After the cars were moved and lined up precisely, the process of blowing up exactly 99 red balloons began. I’m not really sure why the number had to be exactly 99, other than the fact that our sales manager was a big fan of the 80’s song, “99 Red Balloons,” by the band Nena. Once the balloons were ready, the salespeople gathered 10 to 15 each and began attaching them to the cars on the lot. I don’t know if this garnered any additional business, but my manager insisted this routine be done every day.

The car business, like baseball, is full of these type superstitions. Read More

Chat solutions on your website will generate incrementally more leads, as we well know. But that doesn’t give you a clear answer on how you can arrive at those lead increases. There are essentially two types of products in chat services; Managed and Self-managed. While hybrid models are available in the marketplace, it is this debate that spawned the existence of reception services or BDC backstop services.

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ELEAD1ONE partner Bill Wittenmyer, guest blogger for AutoSuccess Magazine – February 18, 2014

TIME:  the importance of utilizing or wasting time, and that of those around you. Time is our most precious commodity. You cannot buy more – create more – nor does time magically appear because you are merely productive or work harder.  Whether you have wasted it or spent wisely, time continues to move, eventually expiring.. permanently.  You may think this sounds quite negative which, for those that know me, is far from my nature; this is reality.

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