Tag Archives: customer retention

Customer_Expectations_Calls

Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders. These promises are what motivate the customer to call in the first place.

Then the expectation gap opens up. Typical problems that dealerships run into include:

  • Calls getting put on hold, transferred to voice mails, routed to a carousel of wrong persons, or worse, disconnected
  • Customer does not get the information they called for, such as a price quote, or
  • No one returns the customer’s call.

When these things happen to your customers, your dealership instantly loses credibility. You promote how easy it is to do business with you, but that’s not what customers experience.

It’s not difficult to fix your phone processes, but it does require a strategy. Try these tips to help bridge the customer expectation gap at your store. Read More

Take your dealership’s fixed operations to the next level with ELEAD1ONE’s Service1One customer retention suite. The suite will be on display at the 2016 Fixed Ops Conference, November 14th through November 16th in Las Vegas.

Service1One ties together all workflows and moving parts into one, easy-to-use solution that completely revolutionizes the automotive service repair business.

Service1One Features

  • Online Scheduler:  The intuitive online portal lets customers shop for repair services and schedule appointments.  Our convenient Scheduler that instantly integrates within your DMS.
  • Multi-point inspection:  A powerful, electronic inspection process ensures every vehicle gets a multi-
    point inspection on every visit. Technicians can provide reliable results to owners.  Capture every declined
    service for follow-up.
  • Lane Application:  Mobile greeting and write-up tools let advisors view appointment information. Advisors can complete a step-by-step walkaround inspection.  Obtain authorization of service repair work – all from your tablet!
  • Automated Service Marketing:  AutoPilot empowers dealerships to interact with customers during every significant milestone or event to grow business opportunities. Grow customer retention without ever lifting a finger.
  • XChange Trade Up Program:  Our real-time open RO service dashboard with vehicle exchange alerts helps dealers identify current and conquest opportunities.

Sign up for a demo here and let us know to look for you.

I recently moved into a new house. The first day consisted of closing on the house I sold, followed by the new house closing. Afterward, as I approached my new home, I noticed my brand new refrigerator sitting in my yard with the door handles lying on the driveway. And, the people delivering my new toy were standing in my living room looking at doors trying to decide how they were going to get this monster into my kitchen. Read More

Customer Retention

Service – customer retention is a stumbling block for many dealerships. There can be several reasons for this, but one of the main problems is dealers often fail to require the salesperson to make a proper introduction to the service department during the vehicle delivery process. If the salesperson’s pay is not tied to service-customer retention, then it simply isn’t done.

In order to improve sales to service conversions, dealers need to make sure their sales staff has skin in the game by tying this non-negotiable activity to their commission or bonus structure. Then, manage this activity by holding the sales staff accountable, as a condition of their pay and employment, through enforcement and consequences. You will see an immediate rise in tentative first appointments scheduled, which should be followed up with through a comprehensive service-marketing strategy.
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