Tag Archives: Digital Retailing

Connected_Customer

The “always connected” shopper trend continues to grow.

In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searched online with a mobile device or computer.

When an online lead gets handed off to an in-store salesperson, it causes friction between salespeople and confuses the customer.

So why are so many dealerships holding on to the old-school divide between an Internet sales department and physical lot sales staff? Read More

Prepare_Your_Dealership _Digital_Retail

This article was originally published in Dealer Magazine.

Does your dealership offer customers the option to purchase a car online? If not, you’re missing opportunities and sales. According to surveys, 83% of consumers want to do one or more steps of the purchase process online.

Of course, other surveys show that just as many consumers still want to visit a dealership to test drive a vehicle, trade in their vehicles and sign final documents. 

But that doesn’t mean you should adopt a wait-and-see mentality when it comes to online car buying. Manufacturers, large auto groups, used vehicle retailers and other third parties are rolling out a variety of solutions designed to capture sales from customers who are looking for a more convenient car buying process.

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NADA_2019_Takeaways

Each year dealers, industry experts and automotive professionals head to NADA Expo to catch a preview of the hottest technology and keep up with the latest automotive retail trends. We want to thank our existing and new clients, as well as industry friends who visited our booth and helped us achieve record-breaking success.

Did you miss the show? It’s not too late to join the conversation. Here are some of the biggest highlights from day two of NADA, and we’re still far from over. 

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Tablet_vs_using_a_Smartphone

When you see someone using their smartphone, what is your first impression? Do you assume that person is engaged in personal business or professional business? Logically there’s no way to know because people use their smartphones for both reasons.

On a personal level, smartphones are used to text family and friends, check social media and play games. On a professional level, smartphones are used primarily for phone calls and replying to emails.

Recently, however, vendors in the retail automotive industry (and other industries) are releasing mobile versions of applications that can be used on either smartphones or tablets. If you ask your employees what their personal preference is, many of them will choose the smartphone versions of these apps.

I believe this is a mistake. Based on feedback from our dealership clients, I now believe that mobile tablets are the better choice for mobile apps in the workplace. Read More

Buy_Cars_Online

Manufacturers, dealerships and vendors are all rolling out digital retailing initiatives to sell vehicles online. But some dealers remain skeptical and believe that their customers don’t really want to buy cars online, or aren’t ready for that step yet.

Car shoppers already use the Internet to research brands and models, buy insurance and look for dealers. How many consumers would start the purchase process online, if the option were available?

Let’s look at some research. According to Cox Automotive’s “Future of Digital Retail Study” released earlier this year, 83 percent of consumers want to do one or more steps of the purchase process online, and 85 percent said they would be more likely to buy from a dealership that offers at least one component of digital retailing. Read More

Auto Dealer's Guide to Digital Retailing

Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an in-depth review of the challenges involved with purchasing a vehicle online, and of current consumer and dealer expectations. Additionally, the eBook shares practical tips on how to prepare a dealership for changes associated with digital retailing.

“Dealers can no longer ignore rising consumer demand to complete at least some of the vehicle purchase process online, but many dealers have concerns about the technology,” said Bill Wittenmyer, Partner of ELEAD1ONE. “Our vision is that dealerships will remain central to the online car-buying process. This eBook presents a business model that expands opportunities, not limits them.”

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