Tag Archives: Selling Strategies

advisor capturing declined services

The benefits of having a mobile check-in and MPI process in the service department have been widely confirmed. You’ve probably heard all about the three “T’s;” specifically transparency, timing and trust.

However, one of the biggest unsung benefits is the considerable increase in the usage of the “declined service” op codes. Customers declining service is nothing new. But, a mobile service process makes it easy for you to reach out to recent customers so you can recover that lost revenue. Dealerships that are effective at this process see anywhere from 10 percent of declined services brought back within seven days and up to 25 percent of declined services brought back within a month.

What would that mean to your bottom line? In a larger-than-average dealership, you could discover that you have $400,000 in declined service work every month, and be able to bring back $100,000 of that revenue.

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With competition at an all-time high and sales margins shrinking more and more each month, no dealership can afford to ignore inbound call handling. In this eye-opening one-hour webinar recording, Bill Wittenmyer of ELEAD1ONE shares strategies, tips and tricks to improve inbound call handling performance and convert more valuable phone leads into appointments.

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httpss://elead1one.wistia.com/medias/doagtb7xtr?embedType=async&seo=false&videoFoam=true&videoWidth=645

Staying on top of the competition calls for a daily assessment of  your used car inventory.  Andrew Cowart, Camp Chevrolet Cadillac General Sales Manager, shares his one solid habit to set the market standard in Spokane, Washington in this Dealer Tip of the Month, first published in April 2017.

Turning Leads into Sales

ELEAD Digital is regularly asked how best to grow a dealership’s digital business.   Many factors go into deciding on the best digital strategy to help achieve maximum success. Whether you have an in-house or outsourced BDC or cradle-to-grave style department, the single most important piece is your in-store processes.
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Service is the New Sales

The fixed operations department generates the most profit and is key to the overall success of your store, as we well know. So why are most service departments still operating with antiquated processes and outdated software tools? Why is such a small percentage of marketing dollars allocated to the Service Department versus sales? It is almost as if the Fixed Ops Department is stuck in a time warp.

Over the past ten years, automotive dealerships have installed CRM and trade appraisal systems, desking tools and countless other software programs in their Sales, Internet and Finance Departments. Dealers attend seminars ad nauseam and hire consultants to help them nail down the best processes to practice. Tens of thousands of dollars are spent on advertising, both conventional and digital, yet the Fixed Ops Department is lucky to have a marketing company that sends emails and postcards to retain defecting customers.

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