Tag Archives: Service CRM

Wittenmyer at FCA Digital University California

FCA dealers – jump start your Fall and Winter marketing strategies with a day at the beach. Join Bill Wittenmyer, Partner at ELEAD1ONE at this year’s FCA Digital University in Newport Beach, California, September 11.

Co-sponsored by ELEAD1ONE, DealerOn, and Google, this free event is designed for FCA dealers, fixed ops and service managers will deliver actionable showroom and service marketing strategies for your dealership. Bill will be joined by a top-notch list of  automotive marketing experts for a full day of fun and learning at one of the Bill Wittenmyermost beautiful spots in California.

Close out your 2018 with the best strategies that will help you target the right customer at the right time.

Whether it’s uncovering the overlooked service customer opportunities right in your CRM or creating a digital advertising strategy that will help attract leads that convert to sales, this fun-filled day of learning will pay HUGE dividends for your dealership’s bottom line.

 

Topics Covered:

  • Boosting Your Service Revenue with the Power of Your CRM
  • Website Conversion & Optimization
  • Lead Handling
  • Digital Advertising Strategies/PPC
  • Google’s Dealer Guidebook
  • SEO Best Practices
  • Facebook Influencing & Advertising

Learn how to develop and deliver impactful digital marketing strategies that drive more traffic to your showroom and service lane.  Save your spot for this free, one-day event designed to help you close more deals and create more loyal service customers.

prioritizing_your_crm_tasks

What’s the definition of multi-tasking? It’s doing a lot of things at once, and most often, that means doing them poorly. In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at once. Studies show that multi-tasking ruins productivity, causes mistakes and dampens creative thought.

Yet, many people keep trying, simply because they have too much to do and too little time to do it in. The solution is simple: get your priorities straight and accept the fact that you won’t be able to do everything, because everything can’t be a priority. Read More

Message_Received_Text Messaging_and_Service_Customer

High in demand but seldom offered as a communication option for customers, text messaging can bring added opportunities to increase loyalty through every phase of the service customer journey.  It is an easy win if implemented and used the right way.

The 2017 J.D. Power Customer Service Index Study revealed that 41% of Generation X and Y customers prefer texting as a way to communicate with a business.  Service departments have been sluggish to meet the ever-growing demand of providing customers with the opportunity to engage via text communication.  More startling  – the same study shows that only 3% of automotive service departments connect with their customers on their preferred channel of choice –  text messaging.   

Texting and Your Service Department

Why are service managers still skittish about adopting texting for their service advisors and technicians?  Some service managers contend that texting will trump the actual verbal communication we are used to.  While brief text messages offer quick responses – the perception remains that brevity can lead to misunderstanding.  For every long verbal pause that opens the door to further oral discussion where tone can be detected –  a short text response can be misconstrued as dismissive and interpreted as an immediate “no.” Read More

Experience ELEAD1ONE’s GRAVITY at the CBT Conference in Atlanta, Georgia March 7 through 9, 2017.  Our team of Sales Consultants will walk dealers through the most complete marketing and sales data solution in the automotive industry.

Hosted by CBT News, auto dealers have the opportunity see the latest trends and research in every aspect of the industry:

  • Leadership & Management
  • Digital Marketing and Social Media
  • Dealership Technology
  • Sales Strategy & BDC
  • F & I
  • Fixed-Ops
  • Customer Experience and much more.

Schedule a Demo, Receive a Discount Code

Schedule a GRAVITY Demo and receive a $100 discount code to use when you register for the conference.

Experience ELEAD1ONE’s one core platform with seamless integration of its Sales CRM, Service CRM, and Marketing. Don’t miss out on your upclose look at the monumental revolution in automotive – GRAVITY.