Our History

Three Decades of Innovation

ELEAD1ONE Company History

Founded in 1985 and with over 1,500 direct employees nationwide, ELEAD1ONE is a private, family-owned company that began as a customer retention organization with initial offerings of customer thank you gifts and direct mail fulfillment.

As the auto industry experienced a growing need to improve customer satisfaction and generate additional survey responses, the ELEAD Contact Center was formed and built right here in the United States. An independent third-party that could dedicate the time and resources needed to successfully contact customers and provide auto dealers the valuable customer information and feedback they desired. By year-end, the ELEAD Contact Center had evolved into a leader in the customer retention space, serving several thousand dealers across the US and Canada. To date, the ELEAD Contact Center is the largest automotive-only contact management facility in the nation and continues to raise the bar for all others in this space.

Throughout the years, ELEAD1ONE has introduced many dealer-focused products to the auto industry, including CRM software, data mining, deal desking, lead management tools, service marketing and fulfillment, digital marketing, andtechnical training and consulting.

In recent years, ELEAD1ONE became a subsidiary of Data Software Services, L.L.C and invested heavily in technical development, contact center and account management teams. Today, ELEAD1ONE is considered the most innovative and forward-thinking dealership software solution available in the marketplace. Our web-based platform strategically manages customer database, marketing, sales process and customer retention.

Trusted by more top automotive retailers in the US, ELEAD1ONE’s long list of partners includes industry leaders, such as Kia Motors, Hyundai Motor Company, FordDirect, Ford Motor Company of Canada, Hendrick Automotive Group, Lithia Motors, MileOne Automotive, Asbury Automotive Group, AMSI, Morgan Auto Group, Sheehy Auto Group, Sonic Automotive, DARCARS Automotive Group, Prime Motor Group, RJL McLarty Landers and Autobytel, Inc.