The “always connected” shopper trend continues to grow.
In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searched online with a mobile device or computer.
When an online lead gets handed off to an in-store salesperson, it causes friction between salespeople and confuses the customer.
So why are so many dealerships holding on to the old-school divide between an Internet sales department and physical lot sales staff? Read More