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It’s (almost) the most wonderful time of the year! The holidays are right around the corner. So are some of the busiest shopping and traveling days. According to statistics.com, holiday car shopping is expected to jump by 6 percent this year. AAA estimates that more than 100 million people will pack up their cars for a holiday road trip.

For dealers, this means there’s no time like the present (get it?) to roll out seasonal service and sales campaigns. In our experience, a service campaign to get vehicles ready for holiday travel and a few sales campaigns to coincide with the busiest shopping days can set you up for a rockin’ (around the Christmas tree) holiday season. Here are three ideas to get you started.

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Today’s customers expect and demand an amazing customer experience. The dealership with the right vehicle and the best experience will ultimately win the business. To deliver the best experience possible, you must maintain expertise about your customers and their shopping behavior.

The average consumer today visits only one or two dealerships before buying. The odds are good consumers will purchase from your store if you focus more on delivering a great customer experience than on being lead-centric.

How do you do that? By mastering three touchpoints: research, communications and the showroom visit. Read More


Sales of new vehicles are expected to decline through the end of the year; however, pre-owned vehicles sales are surging. This indicates that new cars, with an average price tag of over $34,000, are out of reach for price-conscious consumers. Yet, many consumers still want a new-to-them vehicle. That’s why many dealers are prioritizing used vehicle inventory.

In some ways, marketing and selling pre-owned vehicles is easier than new because each vehicle is unique, so competition is sparse. The downside to stocking used vehicles is that you could end up with aging inventory that costs you money every day. A sound strategy is key to maximizing vehicle profitability.

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ELEAD1ONE Announces Integration with CallRevu

We’re excited to announce the integration of CallRevu’s leading solution for call tracking with advanced monitoring and phone call analytics into the ELEAD1ONE CRM platform.

The seamless integration of CallRevu and ELEAD1ONE offers automotive dealers an efficient way to connect with potential customers, log sales calls in a centralized location, and maximize each phone opportunity. CallRevu provides tools for dealers to handle phone calls, improve employee phone skills, and discover more sales and service opportunities through live, actionable alerts. Matched with ELEAD1ONE’s robust customer relationship management platform, this provides ELEAD1ONE clients with visibility into the number of calls made, the number of customers invited to the dealership, the appointment set rate, and much more. With a single login, you can get the data you need to have familiar conversations that lead to appointments. Read More


In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online.

Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across channels, plus a personalized buying experience informed by past behavior.

For automotive retailers, meeting these expectations requires different capabilities within your CRM.

Before, a CRM was primarily a system of record, a place to organize and store customer information. But today, your CRM is a system of engagement.

What does that mean? Your CRM can help facilitate and orchestrate the customer journey through more personalized and seamless interactions across all customer touch points.

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Eighty-six percent of car shoppers conduct online research before deciding to visit a local dealership, according to research from digital marketing agency Adtaxi.

With all this research being conducted online, most consumers’ first vehicle inquiry is either by phone or email, wanting to know about a specific vehicle. That’s why for salespeople, first impressions are everything. After all, it’s easy for a customer to hang up the phone or ignore an email.

Too often salespeople blame the process when they reach out multiple times and their attempts don’t result in an appointment. But you have to trust the process.

If the process isn’t giving you the results you want, chances are it’s your approach. More specifically, it could be your choice of words. Read More