It’s (almost) the most wonderful time of the year! The holidays are right around the corner. So are some of the busiest shopping and traveling days. According to statistics.com, holiday car shopping is expected to jump by 6 percent this year. AAA estimates that more than 100 million people will pack up their cars for a holiday road trip.
For dealers, this means there’s no time like the present (get it?) to roll out seasonal service and sales campaigns. In our experience, a service campaign to get vehicles ready for holiday travel and a few sales campaigns to coincide with the busiest shopping days can set you up for a rockin’ (around the Christmas tree) holiday season. Here are three ideas to get you started.