ELEAD1ONE BLOG

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Introducing DealBuilder Digital Retailing

2018 is off to a running start at ELEAD1ONE, and our product team has been working hard to keep our resolution – to deliver the hottest customer experience technology in automotive. This week we’re unveiling DealBuilder, a digital retailing application that guides customers through the entire vehicle purchase process, wherever they are.

What Is DealBuilder

It’s clear that digital retailing is here to stay, so ELEAD1ONE envisioned and created a tool that allows consumers to start the vehicle purchase process online with DealBuilder Online or at the dealership with the aid of a salesperson and DealBuilder Showroom. Read More

Ranked #1 in Dealer Satisfaction, ELEAD1ONE Wins 7 Awards in 6 Categories

ELEAD1ONE will receive “Highest Rated” awards for six categories and “Top Rated” in one category in the eighth annual DrivingSales Dealer Satisfaction Awards during the upcoming 2018 NADA Show. As determined by the thousands of auto dealers who are part of the DrivingSales.com community, ELEAD1ONE received the highest dealer satisfaction ranking in CRM Sales Department, Desking, Inventory Merchandising, Lead Management, Mobile Applications, Owner Marketing / Equity Mining.

This is our fourth consecutive year to be recognized as the “Highest Rated” award for CRM Sales and Lead Management. Customer experience drives everything we do at ELEAD1ONE, so we are immensely honored that our clients take time out of their busy schedules to recommend our company. These awards solidify the ELEAD1ONE team’s continuous hard work and dedication to client success.

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Customer Experience

As a seasoned road warrior, I don’t always look forward to the next airport, cab ride or hotel destination. There are definitely some aspects of traveling that are forgettable. However, over the years I have developed a list of favorites, as in favorite restaurants and hotels to visit.

When I walk into these places, I am immediately greeted like an old friend. They know my name, they know what I like and everything is ready for me. The service is authentic, meaning it feels real. I believe the employees in these establishments are genuinely happy to see me (if they aren’t, they sure do a good job pretending).

When I have a great experience somewhere, I will also sign up for its email list. Not only do I sign up for it, but I will actually open the emails to see if there are any special offers being promoted the next time I visit that hotel or restaurant. If there aren’t, that’s okay. I choose to go there anyway because of the experience.

Think about your service experience. When a customer pulls into your service lane, are they immediately greeted like an old friend, or are they ignored for several minutes because your service advisors are too busy helping other customers? Read More

When it comes to increasing service revenue, there is no shortage of areas to consider – improving process efficiency, expanding facilities, hiring more technicians, just to name a few. With an ever-expanding list of action-items, many dealerships are overlooking one of the easiest ways to increase service revenue and the best part – it doesn’t involve spending hundreds of thousands of dollars in remodeling or new-hires.

The low-hanging fruit in most service department lies in declined service. No, seriously. If you don’t have a rock-solid process for recapturing declined services, your dealership is likely leaving a large amount in missed opportunities (and future sales) on the table. The good news is this is a relatively easy fix and a surefire way to add to your dealership’s bottom line. Read More

How do you ensure your dealership sales forecasting efforts aren’t in vain? Most of the time we start by looking at last year’s numbers and increasing those numbers by whatever your desired growth rate is. However, coming up with an accurate sales forecast is not nearly that simple. One of the most effective ways of creating an accurate sales forecast is getting your sales team involved in the process. Review all the meaningful sales figures and data you have, set some realistic goals, and run the numbers. Above all else, provide meaningful guidance and hold everyone accountable.

To learn more about creating accurate sales forecasts and getting the most out of your sales team, read the full article by ELEAD1ONE Partner Bill Wittenmyer on CBT News.